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Mars Austria is a subsidiary of Mars, Incorporated, a family-owned business and one of the leading global manufacturers of branded products. Headquartered in McLean, Virginia, U.S.A., Mars employs more than 72,000 associates at 394 sites worldwide, and has annual sales of more than 33 billion USD.Mars Austria operates a chocolate factory in Breitenbrunn and a petfood factory in Bruck/Leitha. With more than 500 associates in the three business segments of Chocolate, Petcare and Food, it generates annual sales of about 400 million euros. Wrigley Austria in Salzburg and Royal Canin in Vienna are separate legal entities.Our Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – give us purpose and direction in everything we do. For decades, they have been guiding our actions every day, shaping the way we work with our customers, business partners, communities and the environment.Some of our best-selling brands in Austria are:
Chocolate – Mars BreitenbrunnThe confectionery factory in Breitenbrunn on Lake Neusiedl was acquired by Mars in 1973 from the Rondo-Neisse company. With it came the wafer production technology which, to this day, makes Breitenbrunn the global "wafer center" of Mars. Since the acquisition by Mars, the factory has been expanded almost hundredfold. The best-known products from Breitenbrunn are AMICELLI® and MILKY WAY CRISPY ROLLS®. Over 90 % of production are exported. Pet food – Mars Bruck/LeithaTen years after the acquisition of Breitenbrunn, Mars decided to build Austria’s first petfood factory in the town of Bruck/Leitha, located 20 kms from Breitenbrunn and some 40 kms from Vienna. Operations in Bruck started in autumn 1985. Originally designed to serve the Austrian market only, the factory gradually expanded its market to include surrounding countries and, for specialty products, the global market. Capacity has been expanded from 20,000 to far more than 100,000 tonnes per year. Bruck produces wet petfood products in pouches and in cans, including well-known brands such as WHISKAS®, PEDIGREE®, CESAR®, SHEBA®, CHAPPI®, and KITEKAT®.
Mars has always been very serious about its responsibility to society. You can find detailed information about our global engagement in the People, Planet and Performance section.In Austria, we support both health and nutrition initiatives such as Forum Ernährung heute and responsible pet ownership projects such as Rund um den Hund and Tiere als Therapie. In addition to such on-going activities, our brands often co-operate with charities and NGOs to support their causes with promotions.Our associates also have a long tradition of organising charity drives and social projects in and around our site locations of Breitenbrunn and Bruck.
The Five Principles are the philosophy of values and the fundamental beliefs that lead and guide our company, and are at the heart of our everyday operations. These Principles are Quality, Responsibility, Mutuality, Efficiency and Freedom. These Five Principles have shaped and guided our company since its very beginning a century ago, while also helping Mars to continue developing into the future. We live these Principles by making sustainable management in social, ecological and economical matters the basis for our action. For further information on our Five Principles and their importance, please go here.
Mars is committed to producing high-quality branded products, while also contributing to a sustainable environment through local engagement and responsible actions.In doing so, we not only meet but often exceed environmental regulations in all the countries in which we operate. Mars continually optimizes its business processes in order to use natural resources as eco-friendly and efficiently as possible, and reduce the emission of harmful greenhouse gases along the entire supply chain. In addition, we are reducing the consumption of energy and water and the production of waste, while also being committed to a sustainable sourcing of our raw materials. Mars has set targets of manufacturing all of its products CO2 neutral by 2040.
For more than 30 years, Mars has been pursuing its cocoa sustainability strategy aimed at ensuring responsible cocoa production that is in harmony with the environment and to the benefit of cocoa producing communities. In 2009, Mars committed to source 100% sustainably-grown cocoa by 2020. In 2011 alone, we invested 30 million USD to encourage sustainable cocoa production, and will be spending similar sums every year until 2020. In 2012, we were already able to source over 20 percent of our global needs from sustainable production, making us the largest buyer of certified cocoa worldwide. To that end, Mars focuses on three core areas: cocoa research, technology and knowledge transfer to cocoa farmers ("Farmers First"), plus supporting independent certification. The emphasis of our cocoa research is on the development of better seed material and fertilizers, and improving cultivation methods that enable farmers to significantly increase their harvests and their incomes. One of the most important successes so far was a joint project with Mars, IBM and the US Department of Agriculture to sequence the cocoa genome. The data is publicly accessible to all interested parties on the Cocoa Genome Database. The Mars program for technology and knowledge transfer is centered on the initiative "Vision for Change", where Mars is establishing Cocoa Development Centers (CDCs) to reach out to 150,000 farmers in the Soubré Region in the Côte d'Ivoire, the largest producer of cocoa in the world, and increase farmers' yields from an average of 400 kg/ hectare to up to 1,500 kg/ hectare. The program helps cocoa farmers learn modern farming methods and increase their productivity and incomes. At the same time, the program is aimed at strengthening the development of the communities in cocoa growing regions, making it easier to procure both public and private funding, and in the long run, eliminate the economic basis for child labor. To ensure that the company’s investments will have greater reach throughout the cocoa community, Mars is successfully working with all three of the largest international third-party certifiers, Rainforest Alliance, Fairtrade International and UTZ Certified, on important labor and productivity standards, which go above and beyond the stringent environmental goals they have already established. In addition, Mars is a member of the "Forum for Sustainable Cocoa", a sustainability initiative of the German Confectionery Industry to improve the living and working conditions in producer countries. More information on the Mars commitments to sustainable cocoa production is available here.
As the first confectionery company worldwide to do so, Mars has committed to cover 100% of its global cocoa needs from certified sustainable sources by 2020, gradually converting all of its products by then. We have imposed the strictest criteria of the entire industry with our "Certification Plus" program, which we are implementing together with our certification partners UTZ CERTIFIED, Rainforest Alliance and Fairtrade. One of the major components is the significant improvement of social conditions in the countries of cocoa origin. For example: our cooperation with Fairtrade alone will provide farmers with more than one million dollars annually in Fairtrade premiums that they can invest in their small plantations or communities. In addition, all certifiers are closely monitoring compliance of the child labor ban by applying comprehensive control mechanisms.We believe certification is the most effective tool available for the industry to reach as many of the over six million cocoa farmers in the world as possible, and provide them the support they need for a successful operation. Further information on cocoa certification is available here.
We do not tolerate any form of forced child labor or human trafficking whatsoever, and are working closely with others in the industry on a number of solutions. As founding member of both the International Cocoa Initiative (ICI) and the World Cocoa Foundation (WCF), we have helped lead the industry’s response to this critical issue.The background for this practice is the fact that most cocoa plantations are run by families, and children usually help their relatives with the regular daily chores on these farms. Children working alongside their parents or guardians in agriculture is part of many cultures, but when children perform dangerous tasks or are forced to work, it is considered a form of child labor that is unacceptable, and one we want to eliminate as fast as possible.Although many children are involved in the cocoa production through their families and communities, our efforts focus on creating safe environments and adequate school education. At the same time, we believe that increasing farmer productivity and income is a key factor in combating child labor long term, because only with additional economic resources can communities actually begin to finance important community services like education and health care. Above that, we actively follow up on new approaches to reduce the worst forms of child labor, e.g. in a pilot project in cooperation with the International Labor Organization (ILO) as part of our "Vision for Change" program. In this method of monitoring child labor, which has proven to be effective in other countries, a community protection committee is created to monitor school attendance and intervene where children may be working in unacceptable conditions (WFCL).
Palm oil is a high-yielding, efficient crop and an important raw material for the food industry. Its production contributes to the positive economic development in many emerging markets. High demand has led to the rapid expansion of palm oil plantations, often in environmentally sensitive areas. Although we only use a tiny fraction of the global palm oil supply (0.2 %) and very small amounts are in our products, sourcing palm oil from sustainable sources is a genuine priority for Mars. Currently, we source palm oil only from other RSPO (Roundtable on Sustainable Palm Oil) members, and we remain committed to using 100 percent RSPO-certified palm oil by 2015. A key milestone on this journey is to be using only palm oil within the RSPO’s certification program for our chocolate, candy and gum products starting in 2013.Hereby, we are using the mass balance system to speed up the overall change to a fully sustainable palm oil production and significantly reduce the procurement complexity. This allows certified palm oil along the process chain to mix with palm oil from other sources, because as of today not every supplier is able to maintain two separate supplies at all times. This is a key milestone in our journey to switch to sourcing 100-percent certified palm oil for our chocolate, candy and gum products by 2013. These products account for 96 percent of the palm oil used by Mars.Above that, we are looking for ways to reduce our palm oil usage even further. Between 2008 and 2010, we already lowered the palm oil used across Europe by 25%.
We at Mars have committed to doing our share in addressing the obesity issue and supporting people in leading a healthy and balanced lifestyle.Food is not the only contributing factor to obesity, and confectionery is not the main driver. Finding the right balance between energy intake and energy burning is important in helping to achieve proper weight management. Lifestyles have changed as the conveniences of modern life have lowered our daily calorie requirement. We are committed to addressing this issue by offering choices that respond to these changes in our environment. That is why we adhere to a strict health and nutrition policy that guides us in our product design and labeling. Mars has developed a range of products that give consumers a choice when looking for an occasional treat or reduced calorie options. Additionally, Mars provides nutrition information on its packages and websites to aid consumers in making decisions.
We do not procure any genetically modified raw materials or additives. Our materials are exclusively from conventional crops. Of course, we comply with all legally regulated requirements, including EU Guidelines (EC) 1829/2003 and 1830/2003, effective since April 2004.
In an industry first, we have committed to using only fish from sustainable sources in our products as of 2020. Set against a backdrop of dwindling global fish stocks, Mars, who operates one of the world’s largest pet care businesses, has been working with the World Wildlife Fund (WWF) to develop their fish sustainability commitment. The company aims to achieve the following milestones across its entire portfolio:
An important milestone in this sustainability journey has been the introduction in Europe of Mars pet food certified by the Marine Stewardship Council (MSC). Early in 2011, we began launching products that contain fish ingredients from sustainable sources across the European market from both our SHEBA and WHISKAS brand portfolios. This has been a significant step on our sustainability journey.The MSC seal is the symbol of an experienced, independent and credible cooperation partner. Founded in 1997 as a non-profit organization to establish strict sustainability standards in the fishing industry and monitor their compliance, the MSC today manages the world's most comprehensive certification and labeling program for sustainable fish and seafood. MSC fisheries worldwide catch around seven million tons of fish and seafood per year. With this commitment, Mars Petcare wants to help organizations such as the MSC expand their program, while contributing to a steady rise in sustainable fish products on the world market. As such, Mars Petcare directly combines economical, ecological and, when considering higher yields for fishermen, also the social aspects of sustainability with visible results.
We would like to refer you to the website www.clever-naschen.de, operated by our German sister company Mars Deutschland.Under the tab, "Mars und Clever Naschen" choose the menu point "Produkte - Nährwertangaben", and then click on the link "Nährwert-Datenbank". Choose the relevant brand to get up-to-date information on nutritional values, ingredients and allergens in our chocolate products.
As one of our Five Principles, Quality is our goal in everything we set out to achieve: the products we make, the services we provide and the people at Mars. For us, quality means guaranteeing consumers that our brands will live up to their expectations - time after time, without deviation. Moreover, quality is the result of unremitting attention to detail at every stage, from picking the right raw materials to recruiting Mars associates who are excited by the quality in their work. For further information, please see our "Health & Nutrition" section.
When chocolate has been stored where it is too warm, it can sometimes cause the chocolate coating to change to a lighter color. This is from the cocoa butter, a natural ingredient of chocolate, settling on the surface. This may happen during transport or during storage. It is understandable that you do not want to eat a product that looks less than delicious, but normally you can eat it without any concern.
We do our very best to provide consistently good quality. That is why we use only high-quality raw materials and packaging. In addition, permanent controls ensure that only perfect products leave our production plant. However, changes in the flavor cannot be excluded when chocolate goods are stored next to substances emitting strong odors. This could happen in warehouses, stores, during transport or at home.
Our products are fresh and in first-class condition when they leave our production sites. Our associates in the field check our products in the stores on a regular basis. However, complete control is not always possible, and in the end, the retail trade is responsible for the shelf. To help consumers control the product themselves, the expiry (best before) date is printed on the packaging so you can check the freshness of our products before purchase.
We would like to refer you to the website www.clever-naschen.de, operated by our German sister company Mars Deutschland.On clever-naschen.de under the tab, "Mars und Clever Naschen" choose the menu point "Produkte - Nährwertangaben", and then click on the link "Nährwert-Datenbank". Choose the relevant brand to get up-to-date information on nutritional values, ingredients and allergens in our chocolate products.
All of our products containing nuts highlight the ingredient "nuts" on the declaration of ingredients. The list of ingredients also shows when traces of nuts could have possibly been added during the production flow. The term "may contain traces of nuts" is for example, presently listed on the wrapper of the Mars bar. For any additional questions please use the form on our Contact us page.
The items listed below do not contain any components of animal origin apart from milk and egg products (we are using microbial rennet):AMICELLI®BALISTO®BOUNTY®BOUNTY® MINIATURESCELEBRATIONS®MALTESERS®MARS®MARS® MINIATURESMILKY WAY®MILKY WAY CRISPY ROLLS®SNICKERS®SNICKERS® MINIATURESTWIX®TWIX® MINIATURESThe purpose of the above information on ingredients and content of our products, in addition to nutritional facts, allergen information or other data and descriptions of our products (hereafter called "product information") is to provide you with general and noncommittal information only. When not stated otherwise, the data regarding ingredients or content is valid for all pack sizes. Not taken into consideration are possible additional ingredients in preparation tips or recipe recommendations. Please observe that the product information has been carefully compiled and updated; however, the content, composition and nature of a specific product from our range may deviate from the product information provided on our Internet sites. Recipes or production processes of our products in particular may change, so that the product information on our Internet platform no longer applies to older products. Therefore, the product information does not represent binding descriptions of the properties or nature of our products. Only the data and information you see on our product packaging is indeed relevant for a specific product from our range.For any additional questions please use the form on our Contact us page.
We are pleased to inform you that our chocolate products do not contain any alcohol.Our ice-cream products of the following brands contain less than 0.05% alcohol: MARS®SNICKERS®TWIX®The purpose of the above information on ingredients and content of our products, in addition to nutritional facts, allergen information or other data and descriptions of our products (hereafter called "product information") is to provide you with general and noncommittal information only. When not stated otherwise, the data regarding ingredients or content is valid for all pack sizes. Not taken into consideration are possible additional ingredients in preparation tips or recipe recommendations. Please note that the product information has been carefully compiled and updated; however, the content, composition and nature of a specific product from our range may deviate from the product information provided on our Internet sites. Recipes or production processes of our products in particular may change so that the product information on our Internet platform no longer applies to older products. Therefore, the product information does not represent binding descriptions of the properties or nature of our products. Only the data and information you see on our product packaging is indeed relevant for a specific product from our range. For any additional questions please use the form on our Contact us page.
The use of animal raw materials is clearly defined by EC Regulation 1774/2002. The material of animal origin used by pet food manufacturers is exclusively derived from the same animals slaughtered for human consumption.This means the materials are derived from healthy animals officially determined as fit for human consumption.For the manufacture of pet food, animal by-products from the slaughtering process are used such as lungs, kidneys, livers etc. Some are not necessary in the human diet, or their consumption is no longer common today.
There are good reasons for us not to introduce this variety: No animal is slaughtered only to be used in our pet food. We use meat raw materials only from by-products of animals slaughtered for human consumption, but which today are hardly ever consumed due to the changing eating habits of people (e.g. innards).
For an animal to look just right in an advertisement takes a lot of preparation: We rent a studio, set up the best lights, and then the photographer makes endless photos. Our models are real pros; they have been trained to hopefully do what we would like them to do in a particular scene. Easy to imagine that this does not always work at the first go …
The content of meat and animal derivatives in our wet pet food products is - depending on the recipe - up to 60% and for dry food at about 20%.The 4% claim printed on our product labels refers only to the claimed taste-determining meat component (e.g. beef). Above that, we also use meat and meat by-products from other slaughtered animals, such as pork, lamb and poultry.
You can find out exactly which ingredients are in our products when shopping. Only when "sugar" is declared on the pack as a recipe component under the header "composition", then indeed sugar has been added. You will see that most of our complete-meal pet foods have no added sugar.
There is no such thing as artificial flavoring that makes the animal become addicted.The palatability of any pet food depends more on the choice of tasty raw materials (such as liver), as well as their composition and preparation. The expertise required to develop such recipes is based on comprehensive feeding trials, carried out by us for decades.Most pets prefer an especially tasty product to other food, and generally have their pet owners 'well trained' to get their way. When they want their favorite food, they refuse other food. This has nothing to do with addiction. At best, it's a matter of habit. Cats and dogs are creatures of habit, who in their first few months of life can also be shaped to prefer specific food types or varieties. However, this habitualization works regardless of the objective palatability of the pet food.
Due to the unique UNCLE BEN'S® parboiled process, the natural vitamins and minerals of brown rice migrate to the inside of each rice kernel where they are then largely preserved during subsequent processing steps. Moreover, this procedure is also the reason why UNCLE BEN'S® rice is so fluffy and doesn't stick.
How did Uncle Ben's get its name? In the early 1900's, there was a black farmer from Texas who harvested his rice with such care that he soon had an excellent reputation for the outstanding quality of his rice. Over time, he became a legend in and around Houston for producing the best quality rice year after year. In fact, his rice was of such excellent quality that all other farmers were measured against this rice. When a rice farmer was especially proud of his own rice, he would say: "Just as good as Uncle Ben's!" This is how the name Uncle Ben's became a symbol for rice of excellent quality, something that remains unchanged to this day. The real Uncle Ben and his rice were passed down through history by the people living around Houston, Texas. Today, the name UNCLE BEN'S® is known all over the world.
For information on Mars Symbioscience, please click on the following link:http://www.mars.com/global/about-mars/mars-pia/business-overview/mars-symbioscience.aspx
For information on Wrigley, please click on the following link:http://wrigley.at/verbraucherservice/faqs.htm
Royal Canin Österreich