Mars in a moment

Milky Way Truck

Mars, Incorporated - much more than chocolate …

In 1911, Frank C. Mars began making candies in his Tacoma, Washington kitchen, and there established our first roots in the confectionery business. In the 1920‘s, his son, Forrest E. Mars, Sr., joined his father in business, and together they launched the now world-famous MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom where he founded his own company with a dream of building a business model based on his philosophy of a ”mutuality of benefits” for all stakeholders. This objective serves as the foundation of Mars, Inc. today.

With its six business segments of Petcare, Chocolate, Food, Drinks, Symbioscience and Wrigley, together with nearly 400 production sites in 74 countries, Mars has become one of the leading producers of brands in the world today. Headquartered in McLean, Virginia, the over 72,000 associates generate about 33 billion dollars in annual sales. Every day they are guided by the Five Principles in their work, and through their performance they create added value for both the people and the environment.

In Austria for almost 50 years

Mars Austria was established in 1966 as a small sales office in Vienna. Since then we have created new markets in Austria in each of our product segments: chocolate bars, Parboiled rice and processed petfood are product categories in their own right today, each fulfilling specific consumer needs.

In 1973 we acquired our chocolate factory in Breitenbrunn. In 1985, our newly-built petfood factory in Bruck an der Leitha began operations. Our state-of-the-art production lines not only meet high environmental standards, they are also among the most efficient of Mars in Europe, enabling them to produce for the global market.

The more than 500 associates of Mars Austria generate annual sales of around 400 million euros, approx. half of which comes from exports.

In 2001, petfood specialist Royal Canin became part of Mars, Incorporated. In 2008, Mars acquired Wrigley, producer of chewing gum and confectionery. In Austria, Royal Canin Österreich in Vienna and Wrigley Austria in Salzburg are separate legal entities.

Case Study

Helping farmers to thrive using sustainable agricultural practices is critical to the future of our business.
Climate change is likely to affect millions of people all over the world. It is also likely to compromise farmers’ ability to grow crops crucial for their livelihoods and for Mars, such as cocoa, mint, tea and coffee.
Mars is taking a leading role in the African Orphan Crops Consortium (AOCC). This collection of governmental and nongovernmental bodies, scientific institutes and companies mars:mars ppp:mars in a moment