About Mars

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. To learn more about our history click here.

Based in McLean, Virginia, Mars has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.

Approximately 72,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance. Learn more in our Principles in Action Summary.

Mars Austria, founded in 1966, operates a chocolate factory in Breitenbrunn and a petfood factory in Bruck/Leitha. More than 500 associates generate annual sales of some € 400 million. Royal Canin is based in Vienna, Wrigley in Salzburg. You can find out about our brands here.

People, Planet and Performance

People, Planet and Performance

Discover how we are making a difference to people and the planet through our performance and where we are still seeking the best way forward
The Five Principles of Mars - Our Principles in Action

The Five Principles of Mars

The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of our culture and our approach to business.
Old picture of Milky Way delivery truck

Our History

Discover the history of Mars worldwide and in Austria.

Mars management team in Wrigley office

Austrian Management

Our Austrian businesses are run by local management teams.

World map with Mars presence in over 74 countries

Where we operate

In Austria, Mars operates sites in Breitenbrunn and Bruck/leitha, in Vienna and Salzburg. As a leading global food manufacturer Mars is present in more than 74 countries.

Click here to view a short clip on The Story of Mars.

mars.com:austria:en:about mars:landing