Our responsibility does not stop with our products – it’s also important to consider how we communicate to our consumers about them.

So, in 2007, Mars became the first global corporation to commit to refraining from marketing to children under 12, and we have since developed the Mars Marketing Code (MMC).

The General Principles of the MMC

1. We believe in healthy eating and pride ourselves on the high quality of our products. Based on sound scientific knowledge, we know that they can form part of a healthy and enjoyable diet for consumers of all ages.

2. Our communications will not undermine the pursuit of a healthy, balanced diet and active lifestyle.

3. Our communications will not encourage or condone excessive consumption of any food or drink.

4. Our communications will not promote compulsive snacking.

5. We will not associate our products with people who are excessively underweight or overweight.

6. We will not use a celebrity in a way that might mislead consumers about the benefits of our brands.

7. We endorse initiatives to encourage active lifestyles including the sponsorship of sports events.

8. We will direct our marketing communications in all media to adults who make household purchasing decisions and young people aged 12 and over, both in terms of ad content and media purchasing.

9. We will continue to offer responsible and creative advertising featuring our products, trademarks, brands and spokes-characters suitable for our intended audiences.

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