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Our Principles in Action


From its early beginnings, Mars, Incorporated has been guided by its founding family’s values. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, and Freedom – give purpose and direction to our business and make us unique as a company.

We recognize that, as one of the world’s largest food companies, our actions have a significant impact upon people we touch and precious natural resources. We have a responsibility to build a business that is sustainable for generations to come.

Our Principles in Action bring our Principles to life … strengthening our company’s performance by making a positive difference towards people and the planet. Thus we are applying constant values to a world in constant change.

Green Order
A new method introduced by Mars Austria to measure and show the effects of different order and distribution processes on CO2 emissions. 
iMPACT
iMPACT addresses the environmental, economic and social needs of cocoa communities in a community-focused, collaborative and holistic way.
Mars Ambassador Programm (MAP)
The MAP gives Mars associates the opportunity to show their personal commitment to making a difference to people and the planet.

Health & nutrition

Mars marketing commitments.

Commitments

Find out what we believe and how we operate as a business around the globe.

Principles in Action

Our principles in everyday life (2011 highlights)

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