Mars Austria was founded in 1966 as a sales office for imported products. Today we operate a chocolate and a petfood factory, and we employ around 535 associates across our chocolate, petfood and food businesses.
Total revenues in our three segments chocolate, petfood, and food in 2011 were 367 million euros, with net exports of 51 %.
Our petfood brands include WHISKAS®, PEDIGREE®, CHAPPI®, KITEKAT®, CESAR®, SHEBA®, and FROLIC®. In the chocolate segment our popular brands are BALISTO®, MARS®, M&M'S®, SNICKERS®, AMICELLI®, MILKY WAY®, BOUNTY®, and CELEBRATIONS®. Our food portfolio comprises brands such as UNCLE BEN'S® and EBLY®.
Since Oktober 2008, Wrigley Gum & Confection has been part of Mars, Incorporated, with global brands such as WRIGLEY'S EXTRA®, ORBIT®, and AIRWAVES®.
In Austria, Wrigley Austria GmbH
operates as an independent company.