From kitchen candy to global player.
Mars Incorporated is one of the most prominent producers of brands in the world. This family-owned company generates more than 28 billion dollars in sales every year. The foundation of their success is not money, but rather the company's constant creativity and sharp instinct for trends that have continually brought Mars forward, step-by-step, after almost a century of business.
1911: Frank C. Mars begins producing candy in his kitchen in Tacoma, Washington.
1923: Frank C. and Forrest E. Mars create the MILKY WAY® bar.
1932: Forrest E. Mars starts chocolate confectionery activity in Slough, England.
1935: Acquisition of Chappel Brothers Ltd., English pet food manufacturer.
1940: Forrest E. Mars returns to the United States. Creation of M&M‘S® chocolate candies.
1946: Creation of UNCLE BEN‘S® brand, the first commercial parboiled rice.
1955: Four Square established in Slough, England, to extend confectionery vending opportunities.
1965: Opening of Waltham Centre for Pet Nutrition, Waltham, England.
1973: Four Square introduces the KLIX® Cassette System, a breakthrough in drinks vending.
1982: M&M‘S® chosen by the first space shuttle astronauts to be included in their food supply.
1986: Launch of DOLMIO® pasta sauces in Europe.
1989: Doveurope opened in Strasbourg, France, producing ice cream versions of MARS® favourite chocolate brands.
1989: Organic brand SEEDS OF CHANGE® established.
1990: MARS® Bar and M&M‘S® chocolate candies official sponsors of Football World Cup, Italy.
1991: First sales of snackfood in Russia (CIS).
1995: Lights on the Empire State Building, New York City, USA, coloured blue to announce launch of blue M&M‘S® chocolate candies.
2000: Purchase of Ebly, manufacturer of wheat-based products, Chateaudun, France.
2002: Acquisition of Royal Canin.
2005: Mars Nutrition Health and Wellbeing established.
2007: Global re-branding under the name Mars.
2008: Acquistion of the Wm. Wrigley Jr. Company.