About Mars Belgium

Freeing us to make a difference, our principles are at the heart of everything we do.

Local structure

Mars Belgium is based in two locations.

Since January 1st, 1997 Mars Belgium has its registered office in Sint-Stevens-Woluwe (Zaventem), near Brussels.

The UNCLE BEN’s® rice production unit which is located in Olen – in the province of Antwerp – is the only factory of its class outside the United States. The factory was built in 1977 and manufactures the UNCLE BEN’S® branded items. The factory is a distributor of the UNCLE BEN’s® rice to more than 35 countries. 94% of its production is destined for export, mainly within the European region.

Mars Belgium generated a turnover of € 288 million in 2013.

Mars Belgium employs over 315 employees, spread across the two sites that are located in the Brussels agglomeration and in Olen. The Belgian offices specialise in Chocolate, Food and Petcare.

Mars Belgium is part of Mars, Incorporated, a family owned company and one of the world’s leading branded manufacturers.

About Mars, Inc

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.

Based in McLean, Virginia, Mars has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.

Approximately 75,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance. Learn more in our Principles in Action Summary.

The Five Principles of Mars

The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of our culture and our approach to business. They unite us across geographies, languages, cultures and generations.

Our Five Principles are synonymous with Mars and have been guiding Mars Associates throughout most of our company’s history. Every day, we do our best to put our principles into action through our work and our relationships with our consumers, customers, business partners, communities and one another.

  • Quality
  • Responsibility
  • Mutuality
  • Efficiency
  • Freedom

Quality

The consumer is our boss, quality is our work and value for money is our goal.

Our company is dedicated to the highest quality in all the work we do. Quality is the uncompromising standard for our actions, and it flows from our passion and our pride in being part of the Mars community. Quality work, which results from our personal efforts, is the first ingredient of quality brands and the source of our reputation for high standards.

Everybody has a voice...anybody can question the quality of any order. And the standard is very simple: put yourself in the position of the consumer, and if you wouldn’t be happy with what you’re going to give them, don’t give it to them.

Responsibility

As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

We choose to be different from those corporations where many levels of management dilute personal responsibility. All Associates are asked to take direct responsibility for results, to exercise initiative and judgment and to make decisions as required. By recruiting ethical people well suited to their jobs and trusting them, we ask Associates to be accountable for their own high standards.

Howard Shapiro - We feel responsible if we’re going to start the industry here, and help it grow, we really needed to make sure that the best of the best methodologies are brought to form.

Mutuality

A mutual benefit is a shared benefit; a shared benefit will endure.

We believe the standard by which our business relationships should be measured is the degree to which mutual benefits are created.

These benefits can take many different forms, and need not be strictly financial in nature. Likewise, while we must try to achieve the most competitive terms, the actions of Mars should never be at the expense, economic or otherwise, of others with whom we work.

You help your customer; you customer helps you. These guys stayed with us (Mars) through that crisis, all of them, and we stayed with them.

Efficiency

We use resources to the full, waste nothing and do only what we can do best.

How is it possible to maintain our principles, offering superior value for money and sharing our success? Our strength lies in our efficiency, the ability to organize all our assets – physical, financial and human – for maximum productivity. In this way, our products and services are made and delivered with the highest quality, at the least possible cost, with the lowest consumption of resources; similarly, we seek to manage all our business operations with the most efficient processes for decision making.

Being able to act, to make lasting improvements, is a pleasure. It’s personally satisfying to know that I helped make things work better.

Freedom

We need freedom to shape our future; we need profit to remain free.

Mars is one of the world’s largest family-owned corporations. This family ownership is a deliberate choice. Many companies began as Mars did, but as they grew larger and required new sources of funds, they sold stocks or incurred restrictive debt to fuel their business. To extend their growth, they exchanged a portion of their freedom. We believe growth and prosperity can be achieved another way.

The way we carry out our research is absolutely unique; it is what we call ‘Caring Science.’ In research, because there are so many unknowns, freedom is an absolute requirement.

See how our Associates are putting our Principles into action

Story of Mars

Click here to view a short clip on The Amazing story of Mars.

Mars and Science

Science is the key to tackling a wide range of societal challenges, from climate change to food security.

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