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Our Philosophy
The symbol of our Belgian philosophy is a family tree.

Rooted in our Five Principles, the tree symbolises a trusted and valued family company of food brands, bringing people and their pets true moments of happiness and contributing to make a better world every day. To accomplish this philosophy, we work hard to put our Five Principles into action every day and aspire to make a difference.

The Five Principles

Freeing us to make a difference they are at the heart of everything we do.

Principles in Action

We apply values that are constant to a world in constant change.


Find out what we believe and how we operate as a business around the globe.