Welcome to Mars

The principles in action summary

The Mars Five Principles unite us across geographies, languages, cultures and generations. - Brazil

Our Principles in Action Summary shares the progress we made and the challenges we faced each year. Learn more

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    The world's number one dog food brand

    With more than seventy years’ experience behind the brand, PEDIGREE® helps to make a better world for pets through a professional nutrition and activities that assist pets to find a happy home.

    In this context, the brand develops super tasty and high quality products supported by WALTHAM® Centre for Pet Nutrition, a leading scientific authority in pet nutrition and wellbeing. PEDIGREE® has developed a complete portfolio for all different life stages of dogs and breed sizes. Furthermore, PEDIGREE® has helped more than 44 thousand dogs to find a loving home through the PEDIGREE® Adoption Drive.

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    Cats are smart and know what is good for them. Therefore they prefer WHISKAS®.

    WHISKAS ® understands and respects cats’ natural instincts, therefore it develops food that offer what's more delicious to cats’ palate with the exact nutrients needed for a complete 100% balanced and healthy diet. WHISKAS ® is available in dry, wet and snacks versions.

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    Constantly improving knowledge of the brand's only real clients - dogs and cats

    ROYAL CANIN® combines in one single food a jigsaw of fifty nutrients needed to satisfy the specific needs of each pet.

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  • CHAMP®

    Your best friend always playing.

    CHAMP® is a very tasty and nutritious dog food that gives the champion’s energy to your best friend in order to keep him healthy and always playing. This is because CHAMP® is made with selected ingredients and high quality protein.

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    Cat owners like their cat the way they are: a real cat, independent, a character, full of life and always looking for new adventures

    KITEKAT® shows the true nature of your cat, because only KITEKAT® feeds vitality of cats as a TRUTH 100% complete and balanced food.

    KITEKAT® is the ideal substitute for leftover homemade food that does not provide adequate food.

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    Your cat will dream and stuffed with crunchy bits.

    DREAMIES is the facilitator of special moments between cats and their owners. Through these delicious snacks that have an irresistible combination of flavour and texture that cats love, we know that the fun is guaranteed.

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    The world's biggest selling candy bar. Simple as that

    Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® quickly became one of the planet's favorite treats after its introduction in 1930. And it is still at the top, 80 years later.

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  • M&M'S®

    Among the world's favorite candy snacks

    Since 1941, M&M'S® are the original fun bites. Probably the most famous candy treat in the world, the snack sized pieces of chocolate (and peanuts) in a candy shell are instantly recognizable all over the globe.

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  • TWIX®

    Cookie. Caramel. Chocolate

    Crispy crunchy cookie, smooth creamy chocolate, and delicious chewy caramel. The delicious taste is perfect when you want to Pause.

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    Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY ® was named after a famed malted milk drink of the day, not the Milky Way galaxy.

    MILKY WAY® Bars are made of chocolate malt flavored nougat and caramel covered with milk chocolate.

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  • RÁRIS®

    RÁRIS® nutrition and health through whole grains.

    The RÁRIS® product line offers nutrition and health through whole grains. Focused on health and nutrition the RÁRIS® brand has been available in Brazil since 1981. With a special selection of whole grain mixes, RÁRIS® delivers delicious, nutritious products with a large amount of fiber and other health benefits.

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    MASTERFOODS ® more flavour to your everyday life.

    Delicious sauces to meats, pasta and salads dressings make your everyday dishes even more special and tasteful.

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    Making rice convenient and tasty for over half a century

    From its traditional long grain rice, to a easy and convenient microwaveable rice the whole family will love, UNCLE BEN'S® products are easy to prepare and can form part of a delicious balanced meal.

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  • ORBIT®

    Just Brushed Clean Feeling

    The smooth, refreshing flavor of sugar-free ORBIT® gum leaves your mouth with a Just Brushed Clean Feeling. ORBIT® gum is a global brand, enjoyed by millions of people around the world. Importantly, ORBIT® gum has received the American Dental Association's Seal of Acceptance. ORBIT® gum is on a mission to help keep mouths clean and healthy by encouraging people to Eat Drink Chew.

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    Taste the Rainbow®

    A variety of bite-sized chewy candies with a colorful candy shell, fans have been enjoying Skittles® candies for decades. Taste The Rainbow®.

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    STARBURST® candies are packed with a variety of authentic fruit-flavors and a deliciously chewy texture, to be enjoyed anytime and anywhere. There STARBURST® varieties in Brazil include Original Fruit Chews and Tropical Fruit Chews.

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Charity bins’ help keep streets clean – and raise money for good causes

A new initiative from environmental charity Keep Britain Tidy, supported by The Wrigley Company, has seen a massive 30% reduc Read on..


A corner of London has been transformed today, as the Chewing Gum Action Group (CGAG) launches its annual, national campaign. Read on..

Principles in Action