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Our Principles in Action


From its early beginnings, Mars, Incorporated has been guided by its founding family’s values. The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, and Freedom – give purpose and direction to our business and make us unique as a company.

We recognize that, as one of the world’s largest food companies, our actions have a significant impact upon people we touch and precious natural resources. We have a responsibility to build a business that is sustainable for generations to come.

With our Principles guiding every Mars Associate on the right way to do business, we strengthen our company’s performance by making a positive difference to people and to the planet upon which we all depend.

This is expressed in our company's purpose: By putting our Principles in Action we make a difference to People and the Planet through Performance. It is the diverse and unique ways in which Mars Associates put our Principles in Action each day that demonstrate our shared commitment and the difference we are making at Mars


More about our Principles ›


Mars aims to certify its entire cocoa supply as being produced in a sustainable manner by 2020.
iMPACT addresses the environmental, economic and social needs of cocoa communities in a community-focused, collaborative and holistic way.

The PEDIGREE® Adoption Drive is a fundraising campaign to help dogs find loving homes.       



The MAP gives Mars associates the opportunity to show their personal commitment to making a difference to people and the planet.