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Who we are
Mars Brazil is a division of Mars Incorporated, one of the biggest food companies in the world.

With approximately R$ 600.000 annual sales, the divisions of food, chocolates and confectionery and pet food products are a benchmark of high-quality products.

The company started in Brazil in 1978 with the acquisition of a rice mill in Eldorado do Sul and the participation of 30 Associates in the business after which Effem do Brasil was created. By the end of the 80´s, we started our Pet business and soon after, by the end of the 90´s, our Chocolate business. In the beginning of 2000, we extended our Food segment, starting up the production of herbs, specialties and sauces. Today we have more than 1.300 associates in five units, including three factories.

Mars is the owner of some of the most popular brands in the world, including M&M’S®, SNICKERS®, TWIX®, UNCLE BEN’S® and the products for pets PEDIGREE® and WHISKAS®.

Portfolio of products mars Brazil

Pet Products

PEDIGREE®
WHISKAS®
FROLIC®
CHAMP®
KITEKAT®
TRILL®

Chocolate and Confectionary

M&M's®
TWIX®
SNICKERS®

Food (Rice, Souces, Herbs ans Specialties)

UNCLE BEN'S®
MASTERFOODS®
RÁRIS®

Beverages (Teas)

CASTELLARI®


Principles in Action

 Living our principles in everything we do around the world.

Health & nutrition

Our commitment to a healthy lifestyle.

Our history

 From kitchen candy to global player.