Chocolate – Mars Brands | Mars, Incorporated
Mars Chocolate

CHOCOLATE

EXPLORE THE MARS FAMILY OF CHOCOLATE

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Mars Chocolate features 29 brands in total, including five billion-dollar global brands: M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY® and TWIX®.

Mars is one of China’s leading chocolate manufacturers and the maker of some of world’s best-loved chocolate. In China, we delight consumers with our iconic brands DOVE®, SNICKERS®, M&M's® and CUIXIANGMI®.  Mars Chocolate employs more than 2,000 associates in China and is supported by two factories.

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OUR CHOCOLATE BRANDS

DOVE

DOVE

Made with 100 percent pure cocoa and dedicated process, Dove® Chocolate creates chocolate indulgences with silky smooth texture and delicious, lingering taste. Since entering China in 1993, Dove® has become the taste definer of chocolate with wide variety of flavors and formats. Dove®’s “Enjoy the Silky Smooth” & Dove Girl has also become the household slogan & figure, empowering modern Chinese women to actively pursue the pleasure that’s worth taking.

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MMS

M&M’S

M&M'S® is the irresistible bite-size chocolate coated with colorful candy. It is the #1 chocolate brand in the world. These delicious chocolate lentils were first created in 1941, and instantly became famous all over the globe. M&M'S® characters are some of the most valuable assets, their jester personality and fun stories are much loved by young consumers. M&M'S® Chocolate is available in various flavors, such as Milk, Peanut, Crispy, Almond...

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SNICKERS

SNICKERS

Hungry? Don’t be. Curb your hunger with SNICKERS, a chocolate bar loaded with peanuts, caramel and nougat. First introduced in 1930, this hunger buster has been the world’s favorite snack ever since.

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CUIXIANGMI

CUIXIANGMI

CUIXIANGMI® was born in China in 1995 and is the only brand within Mars China that is not a global brand. In 2010, it was repositioned as a gatekeeper brand. The main reasons for this shift to a gatekeeper brand were driven by the need to drive early experiences in building brand presence within consumer chocolate repertoire and CUIXIANGMI® was perfect for this role as Mars China does not have a brand in their current portfolio to drive penetration via gatekeepers—the biggest consumer group in both chocolate and FMCG.


At Mars, chocolate is a part of our history, and it’s one of our favorite treats.