Wrigley – Mars Brands | Mars, Incorporated
Wrigley

WRIGLEY

EXPLORE THE WRIGLEY FAMILY OF BRANDS

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops.  Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day.  With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 15,000 associates globally, and operates as a subsidiary of Mars, Incorporated.

Sales of Wrigley products in China can be traced back to the 1930s. Wrigley products imported from the United States and Australia could already be found in the market. In 1989, Wrigley Chewing Gum Company Limited [renamed Wrigley Confectionery (China) Limited in 2005] was established in Guangzhou. Today, Wrigley is China's leading confectionery company and chewing gum manufacturer with a total of 3 factories, 2 subsidiaries, 36 branches and more than 6,000 employees in China.

At present, Wrigley China's portfolio of brands includes Doublemint® chewing gum and mint candy, Extra® sugar-free gum, 5™ sugar-free gum, Skittles®, Pim Pom® Lollipop, Sugus® chewy candy, Juicy Fruit® gum, Spearmint® chewing gum, and TaTa bubble gum.

Our Vision

Wrigley. Creating simple pleasures to brighten everyone’s day.

Our Purpose

Wrigley is a company without boundaries
Because that’s how we see the world

Whether it’s a piece of gum to keep
your mouth healthy, fresh, and clean
Or a handful of candy to put a smile on your face
The goodness our products bring
never gets lost in translation

Our creativity drives us forward
To new places. New products. New occasions
And new ways for the world to enjoy Wrigley

So whenever you want to add
a little extra flavor to your day
We’re right at your fingertips
and right by your side

EXPLORE WRIGLEY BRANDS

EXTRA

EXTRA®

Smile Back
Extra®, Wrigley's first sugar-free gum, was launched in 1984. Within five years, Extra® became the No. 1 sugar-free gum brand in the world. Extra® officially entered China market in 1996. It has been bringing surprises after surprises to Chinese consumers with new flavors and innovative packaging. The company has introduced a series of brand stories based on slogans like "Putting your Teeth First, Putting you First" and "All the Tastes, One Extra". A number of hugely popular commercials have been particularly memorable and have raised brand awareness successfully among the general public. Extra® became China's No. 1 chewing gum brand in 2010. It has been leading the way in chewing gum development since then. To build an even more inspiring brand with sincerer attitude, Extra® launched a new brand philosophy, "Smile Back", for greater emotional appeal in 2016.

Find Extra on social media

Wechat: Extra_China

DOUBLEMINT

DOUBLEMINT®

Start Something Fresh
Doublemint® chewing gum was first introduced to the United States in 1914. It is now sold in more than 180 countries and regions as one of the most favorite chewing gums in the world. In China, many consumers' knowledge of Wrigley products began with Doublemint®. In 2006, Doublemint® mints were launched providing another breath-freshening option for consumers. In 2014, Doublemint® celebrated its 100th birthday with a rebranding project launching in 2015 to upgrade the brand appeal of "Breath-Freshening" to the social need of "Start Something Fresh". The new slogan has allowed more consumers to realize all it takes is a small gesture for people to reach out to each other, just like how Doublemint® wrappers connect people and bring more smiles to the world.

Find Doublemint on social media

Wechat: Doublemintgum

5 LOGO

5®

Live Up to your Sense!
Wrigley's youngest chewing gum brand 5™, was first launched in the United States in 2007. The combination of surprising flavors and mysterious black package gained an instant popularity among young people. Following its own philosophy of "Encouraging Young People to Accept Challenges", 5™ sugar-free gum broke into China in 2012. It started by using the slogan "Venture your Sense" to encourage the younger generation of customer to challenge the unknown. "Great Adventure Pack" was launched in the following year. It was the first combination of chewing gum and adventure game. Each piece of gum contains popular topics among youth and caters young people's desire for adventures.

Find 5 on social media

Wechat: fiveme5gum

SKITTLES

SKITTLES®

Meet the Rainbow, Eat the Rainbow
Skittles® were launched in 1979 in the U.S. It is now a world famous brand after 30 years of promotion in countries and regions around the world. In 1995, Skittles ® original became available on the shelf in China. This uniquely round and colorful candy with real fruit flavors has then become a favorite among young people. The proposition of the Skittles ® brand is not only to provide a bag of tasty candy for consumers, but also to take customers into a wild, wonderful world and bring surprising fun and flavors into everyday life.

Find Skittles on social media

Wechat: skittlesfun

SUGUS

SUGUS®

Happiness Today
Originated from a Swiss premium brand, Sugus® is the chewy candy that contains real juice. It is an excellent choice for sharing or gifting. Sugus® establishes a sweet relationship with you and life and brings you simple, fruity chewing pleasures.


Wrigley has delighted consumers with fun, innovative, high-quality products for more than 100 years.