The Five Principles
The Five Principles

The Five Principles

The Five Principles are the key to our culture, and we strive to live by them each and every day. They serve as a compass to help guide our business decisions and unite us across geographies, languages, cultures and generations. The result is stronger relationships with everyone — our consumers, customers, business partners, communities and each other.

See Our Principles in Action >>

QUALITY

The consumer is our boss, quality is our work and value for money is our goal.

Learn More About Mars’ Commitment to Quality »

RESPONSIBILITY

As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Read How Mars Promotes and Practices Responsibility »

MUTUALITY

A mutual benefit is a shared benefit; a shared benefit will endure.

Find Out How Mars Promotes the Principle of Mutuality »

EFFICIENCY

We use resources to the full, waste nothing and do only what we can do best.

Read More About Mars Efforts to Become More Efficient »

FREEDOM

We need freedom to shape our future; we need profit to remain free.

Learn More About What Freedom Means to Mars »