The Mars Family Business in China.
In 1990, as one of the biggest sponsors, Mars supported the 11th Asian Games with M&M’s® chocolate. The sponsorship helped to build a deep relationship and friendship between Chinese consumers and Mars products. M&M’s® chocolate has become one of the most popular chocolate brands in China since then.
Mars China is a member of the Mars family, one of the leading branded manufacturers of Chocolate and Petcare products in China. With its headquarters based in Beijing, Mars China has three factories in Huairou District, Beijing, and Jiaxing City, Zhejiang. Its popular brands include Dove®, M&M’s®, Snickers®, Crispy®, Pedigree®, Whiskas®, etc.
In 1993, Mars China Chocolate Factory was officially founded in Beijing. In 1995, Mars invested in establishing our Petcare Factory in Beijing, manufacturing Pedigree® dog food and Whiskas® cat food.
In 2005, Mars invested in Jiaxing City in Zhejiang, founding Effem Foods (Jiaxing), Co. Ltd.
In 2007, we changed our company names to Mars Foods (China) and Mars Foods (Jiaxing), Co., Ltd.
In 2007, the new pet food factory was put into operation in Huairou as the first integrated pet food factory in Mars globally.
Mars China sponsored the 2008 Beijing Olympic Games with the Snickers® brand, and became the official chocolate provider for the 2008 Beijing Olympic Games.