Last Friday saw a milestone event in the confectionery industry. Leading
market players – members of the Association of Confectionery Manufacturers
(ASKOND) – signed the Code of Good Practice in the Confectionery Industry.
The Code of Good Practice is a kind of charter for confectionery
manufacturers, which encourages fair and open competition among them. It sets
forth additional requirements to marketing campaigns, information about products’
ingredients provided to consumers and traceability of raw materials.
The Code of Good Practice
in the Confectionery Industry derives from the idea that ASKOND members are
fair manufacturers with excellent reputation in the market and, therefore, can
voluntarily undertake additional obligations and refrain from actions that
could violate the rights of consumers and other association members.
The document signatories include UNICONF, Nestlé, Mondelēz, HARIBO – a
total of over 30 large and medium-sized confectionery manufacturers. It took
two years to draw up the code. It is worth noting that it was Mars that
initiated the project as an industry’s pioneer in stamping and responsible
marketing and supplier selection. In particular, the Code contains principles
that Mars Associates have applied in their work for some time already. For
example, the association members suggest refraining from advertising their
products to children under the age of 12.
“The Code of Good Practice in the Confectionery Industry is an
important, practical step towards self-regulation and a good sign that Russian
manufacturers undertake additional responsibility for the quality of their
products, provision of information about ingredients and nutritional value of
their products, and the content of marketing campaigns. This approach is
stricter than existing laws and we as a company are happy to be among those who
implement it,” Maher Batrouny, General Manager
at Wrigley Russia (subsidiary of Mars) said.
Today, the confectionery
industry is tightly controlled by the government: there are dozens of
regulations that must be applied and complied with. However, it is
manufacturers’ goodwill and well-coordinated actions that guarantee the quality
of their products.