Incorporated) announces the launch of its “Clean City Starts With You” program
to promote environmental literacy among school children. Ecological lessons
will be run at schools of Stupino, Ulyanovsk, Sochi and St. Petersburg.
As part of the Mars’
global Sustainable in a Generation plan, this initiative is designed to raise
awareness among young people about proper litter disposal and teach them to
take more care and responsibility for keeping their cities beautiful and clean.
“We see this
initiative as an opportunity to contribute to developing a positive
environmental culture and fostering a loving and caring attitude to the nature
and the urban environment. Behavior patterns develop in the early school years,
and it is in our power to influence them by role modeling the right attitude
and sharing our knowledge,” said Elizaveta
Aleksandrova, Corporate Affairs Director at Mars.
Designed for elementary school children, the program comprising four
environment-focused sessions was developed together with Russian experts in
education and ecology. Through play and interactive activities, children will
learn about urban pollution issues and practical steps to cut down on waste.
The sessions will be run by volunteers with the participation of teachers and
high school students, while parents will be able to talk with their children
about the environment using the materials from the program website http://ccswy.ru/.
The program was
piloted in Saint Petersburg at 11 comprehensive schools in May 2017 and showed
great potential. The initiative was highly appreciated by its participants and
the Saint Petersburg International Business Association – it was awarded
the Best Environmental Volunteer Project in the environmental project
competition in 2016.