At Mars, we have always believed in taking pleasure in food. Back in 1911, our consumer was looking for a delicious, affordable and convenient chocolate product. And now, as we approach our company’s 100th anniversary as a global food manufacturer, they still do.

What has changed is the environment we operate in..

Social and economic changes have had a major impact on both diet and lifestyle. Today’s lifestyles mean that we spend more time sitting and less time moving around, so we don’t have as many opportunities to exercise and burn off the energy our calorie-heavy diets provide us with.

At Mars, we acknowledge these changes to the modern world. That’s why we are committed to acting responsibly and making a positive contribution toward solving this obesity problem.

40 percent less saturated fat – 100 percent taste

At Mars we want people to enjoy their chocolate moments, with a good conscience. And this is the reason why we constantly work to improve our products – without compromising taste – to make them fit into today’s less active lifestyle.

5 years intensive research, 40.000 working hours and a 10 million Euro investment, has made Mars Europe the first cholocate company to reduce the content of saturated fat in its MARS, SNICKERS and MILKY WAY chocolate bars.

Following the reduction of fatty acids by 15 percent in these products, they now contain 35-45 percent less fatty acids on average, in comparison with the 25 leading chocolate brands (per 100 grams) in Scandinavia.

We believe taking pleasure in food is part of a rich and enjoyable life. It is simply about striking a balance. We are committed to offering great tasting products of high quality. And we are making our products even better, guided by our Health and Nutrition strategy.

Explore how we’ve changed, and how we’re changing.