For 14 years, Mars Food makes a commitment with Uncle Ben's® and Ebly® brands in order to collar donations to the benefit of AFM (French Association against Myopathies), to finance researches on the rare genetic diseases.
This year, the Téléthon celebrates its 25 years, this is the opportunity for Mars Food to strengthen its mobilization.
The Téléthon in Hypermarkets
For the 14th year, Uncle Ben's® and Ebly® brands have been mobilized for the Téléthon through the campaign "Téléthon in Hypermarkets". On the 2nd and the 3rd December 2011, in the partner stores of this operation, for the purchase of 2 sauces jars Uncle Ben's ® either of 1 kg of rice or wheat, or 2 bags of "express" 250g Uncle Ben's® and Ebly®, the brands gave back 0.50€ to the AFM.
The operation, which took place in more than 300 Hypermarkets in France, allowed Uncle Ben's® and Ebly® brands to collect 43 000€ of donations.
Mars' associates all mobilized in the Loiret region !

The 500 associates of Mars Petcare & Food France based at Saint Denis de L'Hôtel has also been mobilized. From November 28th till December 2rd, internal animations have been organized to collect additional donations: tombola, sales of stocked baskets, competition of wii... and the Cafeteria of the site also gave back 0.50€ to the benefit of the AFM for every meal with rice or wheat served. This mobilization of all the Mars PF employees allowed to collect more than 3000 euros !