We can therefore do what we think is best, both internally and externally. For instance, every associate can suggest an innovative and productive project that – if approved – will be carried out, and the associate rewarded.

We also have the Freedom to acquire the businesses that form the basis of our future. In 2002, we took over two companies that opened new markets to us: health & nutrition petfood specialist Royal Canin and fishtank products expert Rena, now Mars Fishcare.