Mars Petcare always puts the pets' needs first and offers nutritious food that they love. Therefore, the products are formulated to meet the strict international nutritional guidelines provided by the National Research Council of the USA as well as the rigorous requirements for both ingredients and nutritional profiles imposed by Mars Petcare. The behavior and food preferences of pets are also crucial factors in evaluating which pet food is actually good. This is because empirically, the best way to provide cats and dogs with the perfect level of nutrients is to give them balanced food that tastes good.
"Cats would buy Whiskas"
Mars continuously works on further developing products and recipes. These efforts are helped by "our four-legged associates" - dogs and cats supporting product developers as test eaters. This is how the well-known phrase "Cats would buy Whiskas" was created back in 1970. During feeding tests at Mars Petcare institutes, a clear preference for Whiskas recipe became evident. A more recent example of how pets' needs are translated into products is the pioneering launch of single-serve cat food packs. With this move, Mars Petcare aims to support the instinctive feeding behavior of cats because they naturally prefer eating multiple small meals each day.
For more information about the work of our product developers, please click here
Download: our position paper on the Mars Petcare Nutrition Philosophy (pdf file) >
