Mars marketing commitments
Mars, Incorporated owns many of the top snackfood and food brands globally and has a long history of marketing its products responsibly. Over the years we have adopted guidelines and policies for our advertising and marketing activities, reviewing and updating them periodically to reflect consumer feedback, new technologies, and the latest thinking by advertising self-regulatory bodies.
The hallmark of our marketing commitments is our industry-leading policy to not advertise our snack and other food products to children under the age of 12. Mars will also promote the consumption of our products in the context of a healthy, active lifestyle and a balanced diet. Please see the attached PDF document for full details of the Mars Marketing Commitment.
Community relations
We believe in contributing positively to the communities in which we operate.
Illustrated by our Mutuality principle, our aim is to return a fair benefit to our local and national communities, increasing their prosperity and quality of life as we benefit from partnership with them.
We depend completely on the strength of our relationships, and we believe we will only achieve the best results as a company if we are unselfish in these relationships and give a fair return. On this basis, we try to act as a good corporate citizen in the communities in which we live and work at all times.