Mars backs latest Indiana Jones adventure
18 June 2007 - United States
Indiana Jones, the world’s greatest action hero, returns to theaters on May 22, 2008, starring Harrison Ford, Shia LaBeouf, Cate Blanchett, Ray Winstone and John Hurt.
His newest on-screen adventures will be supported by an impressive array of leading companies as part of a broad global licensing and promotional campaign including MARS North America.
“It’s been 19 years since the last film and we are sensing a huge pent-up demand for everything Indy,” said Howard Roffman, President of Lucas Licensing. “We’re delighted that blue chip companies like these want to be part of the incredible experience of bringing Indy back to the big screen and introducing him to a whole new generation.”
The fourth Indiana Jones adventure follows the wildly successful Raiders of the Lost Ark in 1981, Indiana Jones and the Temple of Doom in 1984, and Indiana Jones and The Last Crusade in 1989.