MY M&M's® and Martha Stewart Sweeten the Holiday Season

30 October 2008 - United States

Multi-Platform Integration Kicks Off Friday October 31st on 'The Martha Stewart Show'

HACKETTSTOWN, N.J.: Mars Direct, a division of Mars Snackfood US, announced a collaboration between  MY M&M'S® Chocolate Candies and Martha Stewart Living Omnimedia, Inc (NYSE: MSO).  The collaboration, which will be unveiled on Friday during a special live Halloween edition of the Emmy-winning series, The Martha Stewart Show, combines Martha Stewart's unique do-it-yourself craft ideas with
personalized MY M&M'S® to deliver style and smiles this holiday season.
These unique, fun and affordable handcrafted gift ideas will be available
exclusively at mymms.com/martha and across all of MSLO's media properties.
In her Friday show, Martha takes viewers on a first-ever behind-the-scenes
visit to the MY M&M'S® factory, giving audiences a glimpse into what it
takes to produce one of America's all-time favorite sweets.

    Through the integration, MSLO will create a cross-platform 360-degree
program promoting stylish, personable and affordable holiday gifts
featuring MY M&M'S® Faces. This platform will allow consumers to put
their favorite faces and personal holiday messages on M&M'S® Chocolate
Candies. In addition to being featured on The Martha Stewart Show, these
exclusive do-it-yourself personalized holiday gift ideas will be on Martha
Stewart Living Radio on SIRIUS; MSLO's online, eight-week Holiday Workshop
at marthastewart.com; and through do-it-yourself articles featured in
Martha Stewart Living and Everyday Food magazines.

    "We are very excited to launch this strategic alliance with Martha
Stewart, as she is the arbiter of creativity, style and good taste," said
Jim Cass, vice president and general manager, Mars Direct, Inc. "Millions
turn to Martha for do-it-yourself inspiration for holiday gifts, and MY M&M'S® is pleased to provide a platform to personalize gifts that are
fun, meaningful, and a treat to eat."

    "From family tree ornaments to wish jars, MSLO's personalized holiday
decor and gift ideas featuring MY M&M'S® Faces will allow our audiences
to tell their own unique holiday stories," said Martha Stewart. "Featuring
custom photos and messages with a sweet chocolate twist, each holiday craft
idea allows consumers to take personalization to a whole new level to
create truly one-of-a-kind holiday memories."

    MY M&M'S® has also created two Martha Stewart-inspired autumn and
holiday M&M'S® blends that will be given free exclusively to Martha
Stewart Living Omnimedia audiences with a minimum MY M&M'S® purchase. MY M&M'S® can be ordered online at http://www.mymms.com/martha.

    Handcrafted Holiday Gifts Never Tasted So Sweet

    Create your personalized holiday gifts, stocking stuffers and edible
season's greetings by ordering MY M&M'S® customized chocolate candies
online at http://www.mymms.com/martha. MY M&M'S® Faces are available in
7-ounce bags at $12.99 per bag (minimum order: 3 bags); a 5- or 10-pound
bulk box for $139.99 or $259.99, respectively; or a variety of 1.6- to
1.75-ounce party favors (minimum order: 20 bags), priced at $4.39 - $6.89
per bag, based on variety. MY M&M'S® Faces are a fun way to tell your
personalized story in a brand new way.

    About Martha Stewart Living Omnimedia, Inc.

    Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified
media and merchandising company, inspiring and engaging consumers with
unique lifestyle content and distinctive products. The Publishing segment
encompasses four magazines, including the company's flagship publication,
Martha Stewart Living, periodic special issues and books. The
marthastewart.com website provides consumers with instant access to MSLO's
multimedia library, search and find capabilities, recipes, online
workshops, community and personalization, as well as wedding-planning tools
powered by WeddingWire. The Broadcasting segment produces such programming
as the Emmy-winning daily, nationally syndicated television series, "The
Martha Stewart Show," and Martha Stewart Living Radio, channel 112 on
SIRIUS Satellite Radio. In addition to its media properties, MSLO offers
high-quality Martha Stewart products through licensing agreements with
carefully selected companies, including the Martha Stewart Collection
exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha Stewart
Crafts with EK Success at Wal-Mart, Michaels and independent retailers,
Martha Stewart for 1-800-Flowers.com and a co-branded food line with
Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of
brands; MSLO acquired the assets related to Lagasse's media and
merchandising business, including television programming, cookbooks, and
emerils.com website and his licensed kitchen and food products. For
additional information about MSLO, visit http://www.marthastewart.com.

    About MY M&M'S®:

    MY M&M'S® is the personalized brand extension of M&M'S® Chocolate
Candies, which is owned by Mars, Incorporated, one of the world's leading
food manufacturers. The personalized printing option officially launched in
2005, and MY M&M'S® Faces launched in summer of 2008. MY M&M'S® are
available in 22 different colors. Seventeen colors can be customized with
Faces and personal messages in a variety of fonts. MY M&M'S® can be
ordered online at http://www.mymms.com or by calling 888-696-6788. Favors
are also available.

    About Mars Snackfood US:

    Mars Snackfood US is the United States snack operations of Mars North
America. With more than $7 billion in annual sales in the U.S., Mars North
America includes food, snack and pet care segments, which are a symbol of
excellence for quality brands. Headquartered in Hackettstown, New Jersey,
Mars North America employs more than 12,000 associates in the United
States, with 54 facilities nationwide. Mars Snackfood US includes some of
the world's favorite brands such as DOVE® Chocolate Brand, M&M'S®
Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand,
STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more.
Additional popular brands in the petcare and food segments for Mars North
America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and
WHISKAS® Brand Food for Cats. Please visit mars.com