Lead in creating a healthier environment
At MARS we believe that taking pleasure in food is part of a rich and enjoyable life. Chocolate and other food – enjoyed as part of a balanced diet and a healthy lifestyle - bring pleasure to people’s lives. Lifestyles have changed, and some aspects irreversibly. Social and environmental changes as much as food have been contributing to a series of public health concerns.
As a global food manufacturer, MARS aspires to be a leader in creating a healthier environment, making a significant contribution to the promotion of a healthy lifestyle through our products - both existing and new- and our business behavior which aims to ensure responsible consumption of our brands.
Three core tenets support our aspirations: information, responsibility and innovation
Information
Our Consumers want to make informed choices. We are committed to providing clear information regarding our products’ nutritional values and ingredients.
Responsibility
We are committed to marketing our products responsibly. For example, we were the first food company to globally commit to not advertising to children under 12 and we have now produced our own internal code of practice which covers all marketing techniques.
Innovation
Our innovation efforts aim to deliver the consumer with choices for their lifestyle and needs ranging from an occasional indulgent treat, to a great tasting snack that can contribute to a healthy diet, to a science-based, clinically tested food that targets specific health needs.
Food manufacturers have a role to play in creating a healthier environment and promoting healthy lifestyles and we are committed to doing our part.