As a leading provider of food for people and pets, we want to make sure the products we offer, and the ingredients they contain, fit into a balanced diet. We are continuously investigating ways to improve the nutritional content of our products without compromising taste, convenience, quality or affordability.
Reformulating Chocolate Products
Rising levels of obesity, heart disease and diabetes are causing concern globally, and we are using various strategies to continuously improve our products. These include using less of some ingredients, and eliminating others altogether. Obesity is a complex challenge, impacted by everything from how we live, how we work, social and economic factors, urban design, culture, genetics and how we eat. Calorie intake is one contributor.
”Saturated fat is a health issue that needs addressing by consumers and food manufacturers alike. In order to reduce total intakes across the population to below 10 percent of total energy intake, the formulation of all sources of saturated fat – even popular treats – needs to be tackled. Any initiative to reduce the amount of saturated fat in the UK diet is a step in the right direction.”
Judy Buttriss,Director General of the British Nutrition Foundation
We are proud of our products and the pleasure they bring, and we also believe they need to be part of a healthy, balanced diet. We take seriously the role we play in supporting the control of obesity and have taken a number of steps in this direction.
For instance, we reformulated all Mars Chocolate products globally between 2002 and 2010, removing all trans fats apart from those that occur naturally or are made during processing. Trans fats have been recognized by scientists as raising LDL cholesterol (“bad” cholesterol) and lowering HDL cholesterol (“good” cholesterol), which can increase the risk of heart disease. Our efforts have removed 97 percent of all trans fats. Some saturated fats have also been shown to raise LDL. Around the world we are finding ways to reduce these fats. For example, we have removed at least 15 percent of saturated fats from MARS®, SNICKERS®, MILKY WAY® and TOPIC® bars in the U.K. and major European markets. These products now have 35 to 45 percent less saturated fat per 100 grams than the average of the top 25 chocolate brands in each market.
In North America, we have reduced saturated fat in TWIX® bars by 18 percent per serving. Saturated fats in MARS® bars in Australia have decreased by 22 percent, from 5.7g to 4.4g per 53g bar. We also lowered saturated fat in MILKY WAY® bars by 19 percent per 25g bar. All these reductions resulted from a combination of reformulation and a change in portion size.
But this is just the start. We continue to introduce more options so people can choose the right Mars products for their lifestyles. For example, in the U.S. Mars Chocolate has introduced "2toGo" bars: two pieces of chocolate packaged in a special type of memory wrap that can be twisted closed, making it easier to save a portion for later.
”Mars takes the debate on the issue of nutrition seriously and is committed to a healthy lifestyle. With its 'promise of action' to reduce the salt content in different Mars Food products, Mars Switzerland is making a contribution to the promotion of health in Switzerland in line with the aims of actionsanté.”
Alberto Marcacci,Leiter Büro actionsanté,
Bundesamt für Gesundheit / Federal Office of Public Health
Adopting the Mars Food Nutrition Criteria
We developed the Mars Food Nutrition Criteria based upon recommendations from the World Health Organization (WHO) and other leading global public health authorities. These criteria help us measure the nutritional content of our current products against dietary recommendations for added sugar, salt and fat.
We are using the Mars Food Nutrition Criteria to guide our product innovation and reformulation and to help us track the nutritional composition of our portfolio over time. We aim to develop products that fit into healthy diets balanced over the course of several days, allowing for the occasional treat or special meal.
To meet our Nutrition Criteria, we aim to:
1. Reduce sodium across our global portfolio by an average of 20 percent by 2021
2. Reduce added sugar in a limited number of sauces and light meals by 2018
By the end of 2016, we will expand the Mars Food Nutrition Criteria to include goals for increasing the amount of whole grains, fiber, fruit and vegetables in our products. For example, we plan to expand multi-grain options, so that 50 percent of our rice products include legumes or whole grains. We also plan to ensure that all of our tomato-based jar products include at least one serving of vegetables.
Mars Food’s 2021 sodium reduction commitments are above and beyond sodium reduction Mars Food accomplished between 2007 and 2012, when it reduced sodium across its portfolio by 25%. This success is the result of our partnerships with government initiatives, such as voluntary reduction commitments in different regions. Our efforts began in the U.K., which has the most stringent salt reduction standards, and we are following the country’s leadership in this area. We have committed to reduce the sodium content of our products across the European Union (EU), based on the criteria set out by the U.K. Food Standards Agency/Department of Health (FSA/DoH). Our U.K. Food portfolio is 100 percent compliant with the FSA's targets. In the U.S. we joined forces with the New York City Department of Health and Mental Hygiene's National Salt Reduction Initiative (NSRI).
Learn more about the Mars Food Nutrition Criteria.
Mars Food is finding ways to make a difference in family diets by making our products even more nutritious and natural, and by using fewer, simpler and more wholesome ingredients. For example, our DOLMIO® pasta sauces now have lower salt, less water and no starch.
Our 2007 renovation of European DOLMIO® Bolognese Pasta Sauces boosted tomato content to the equivalent of 10 whole tomatoes in every jar and shifted to ingredients that can be found in the average kitchen cupboard. A serving of DOLMIO® Bolognese Pasta Sauce provides one of the recommended five daily servings of fruits and vegetables and contains only natural ingredients.
We are also looking at ways to provide simple, tasty meals to people with limited time to cook. Examples include our new UNCLE BEN'S® RICETIME™ and DOLMIO® PASTAVITA™ in the U.K. These provide a delicious meal in two pots, made with simple, quality ingredients that are free from artificial colors, flavors and preservatives. These delicious, pre-prepared meals do not need to be refrigerated and offer a quick, easy and healthy individual meal.