Launched in 1914 and was active until the Second World War; relaunched as a business in 1981
Four business segments: Wrigley, Chocolate, Petcare and Drinks
Seven factories, three innovation/research centers and 47 offices and sales branches
Popular brands include DOVE®, SNICKERS®, M&M'S®, PEDIGREE®, WHISKAS®, ROYAL CANIN®, DOUBLEMINT®, EXTRA®, SKITTLES® and 5®
Mars in China
Wrigley was our first business segment to enter China, where it began selling products in 1914, importing them from the United States and Australia. Sales were suspended at the outbreak of World War II. Wrigley resumed sales in China in 1981 in department stores in Beijing, Shanghai, Guangzhou, Dalian and Xiamen.
In 1988, Wrigley began recruiting part-time merchandisers through a third-party agent and was granted a business license in 1989. Wrigley's Guangzhou factory, our first factory in China, began production in 1993. Wrigley has since grown into the largest confectionery company in China, and its products are among the widest distributed consumer goods in the country. The brands that we sell in China include DOUBLEMINT®, EXTRA®, 5, SUGUS®, SKITTLES®, TA TA®, PIM POM®, COOL AIR®, JUICY FRUIT® and WRIGLEY'S SPEARMINT®.
In 1993, Mars Foods (China) Co. Ltd. was incorporated in Beijing. We opened a chocolate factory in Huairou, Beijing, in 1996, and added another one in Jiaxing, Zhejiang province, in 2007. These two factories produce brands including SNICKERS®, M&M'S®, DOVE® and CUIXIANGMI®. We export products manufactured in China to other countries in Asia including Japan, Korea, Taiwan and Hong Kong. We sell our chocolate products through hundreds of distributors and a large number of National Key Accounts.
Mars Petcare created the Chinese pet and pet food market and continues to be the market leader. We built our first pet food factory in Huairou in 1995, and ROYAL CANIN® began importing its products for sale in China that year. ROYAL CANIN'S® first Chinese factory began production in Shanghai in 2010. Other Petcare brands in China include PEDIGREE®, WHISKAS®, CESAR®, KITEKAT®, CHAPPI® and CATSAN®.
Mars China is a member of industry associations, including the China National Food Industry Association, the China Association of Bakery & Confectionery Industry, the National Food Scientific and Regulatory Affairs Committee, the China Confectionery Committee, the China Chewing Gum Industrial Committee, the Chocolate Manufacturers Association, the China Cocoa Industry Association, China Pet Food Committee, China Feed Industrial Association, Shanghai Feed Industrial Association and the China National Advertiser Associations.
Principles in Action
Mars China takes environmental protection seriously. For more than a decade, it has been actively engaged in environmental projects to help improve its local surroundings, such as "Beautify Shanghai Day", "Sorting Garbage for a Beautiful Guangzhou" and "Keep Our Environment Clean, Say Hello to the World" in key cities. Since 2011, the Litter-less Campaign was launched. Funded by Wrigley Foundation and in partnership with Foundation of Environmental Education (FEE), 61,830 students from 32 schools in China were encouraged to take actions to reduce litter in schools and local communities. 30 new schools will join the campaign in 2013.
As Wrigley’s first certified LEED Gold plant, the Yonghe factory in Guangzhou, which was newly launched in mid 2012, reduces over 800 tons of CO2 emission and saves over 80,000 m3 of water annually. Our another site in Guangzhou uses solar energy to heat water. This reduces greenhouse gas emissions by the equivalent of taking 34 cars off the road each year. At Mars, we have launched our “Go Green” initiative at eight sites so far in China to raise awareness of sustainability and encourage Associates to make further environmental commitments at work and at home.
In 2011, our Jiaxing Chocolate factory was awarded “Outstanding Organization of Energy Saving and Emission Reduction” by Zhejiang Province. One of our Associates, Huafeng Wang, was recognized by the Huairou government as “Role Model of Saving Energy and Reducing Consumption” - for his efforts in driving progress towards our company-wide Sustainable in a Generation targets. In the same year, we also partnered with the Huairou government to run a series of water saving activities in our communities.
When the first Mars Petcare factory opened in China in 1995, it pioneered the pet and pet food industries in the country. Since then, Mars Petcare China has led the way in successfully promoting responsible pet ownership, organizing events and lectures and supporting the revision of dog leash regulations. In 2011, Royal Canin China launched Pet Owner Classes to provide professional pet care knowledge to the Chinese pet owners. It also organized the Asia Pacific Dog Breeder Convention in Shanghai to share new technologies and knowledge with the breeders in China and the Asia Pacific region. Mars Petcare China initiated and supported the Chinese Government to hold the country’s first Pet Food Conference.
Sports and athletics are important to Mars China, and we have supported numerous local and national events, including the 11th Beijing Asian games in 1990. More recently, SNICKERS® was the Official Chocolate Provider to the 2008 Beijing Olympic Games.
Mars China also supports underprivileged communities. Funded by the Wrigley Foundation, Wrigley China has been running the Project Hope since 2002 to support the school education of the children in impoverished areas in China. As of 2012, 17 Hope Schools have been built in 16 locations, benefiting 6,500 underprivileged children. 4 more schools will be built in 2013. Wrigley China also offers trainings for teachers and scholarships for the students. Starting from 2011, Wrigley China also launched the “Empty EXTRA® Bottles • Recycling Hope” campaign to reclaim empty EXTRA® bottle packs and “upcycle” them into school furniture to benefit the Wrigley Hope Schools students. By 2012, the program had upcycled 360,000 empty bottles into 400 sets of desks and chairs and 6,500 stationery holders.