Mars China

China flag

Key Facts

  • Launched in 1914 and was active until the Second World War; relaunched as a business in 1981

  • Four business segments: Wrigley, Chocolate, Petcare and Drinks

  • 13,000 Associates

  • Seven factories, three innovation/research centers and 47 offices and sales branches


Mars in China

Wrigley was our first business segment to enter China, where it began selling products in 1914, importing them from the United States and Australia. Sales were suspended at the outbreak of World War II. Wrigley resumed sales in China in 1981 in department stores in Beijing, Shanghai, Guangzhou, Dalian and Xiamen.

In 1988, Wrigley began recruiting part-time merchandisers through a third-party agent and was granted a business license in 1989. Wrigley's Guangzhou factory, our first factory in China, began production in 1993. Wrigley has since grown into the largest confectionery company in China, and its products are among the widest distributed consumer goods in the country. The brands that we sell in China include DOUBLEMINT®, EXTRA®, 5®, SUGUS®, SKITTLES®, TA TA®, PIM POM®, , JUICY FRUIT® , DOUBLEMINT® Sugarfree Mints, and WRIGLEY'S SPEARMINT®.

In 1993, Mars Foods (China) Co. Ltd. was incorporated in Beijing. We opened a chocolate factory in Huairou, Beijing, in 1996, and added another one in Jiaxing, Zhejiang province, in 2007. These two factories produce brands including SNICKERS®, M&M'S®, DOVE® and CUIXIANGMI®. We export products manufactured in China to other locations in Asia including Japan, Korea, Taiwan and Hong Kong. We sell our chocolate products through hundreds of distributors and a large number of National Key Accounts.

Mars Petcare created the Chinese pet and pet food market and continues to be the market leader. We built our first pet food factory in Huairou in 1995, and ROYAL CANIN® began importing its products for sale in China that year. ROYAL CANIN'S® first Chinese factory began production in Shanghai in 2010. Other Petcare brands in China include PEDIGREE®, WHISKAS®, INNOVET®, CESAR®, KITEKAT®, CHAPPI® and CATSAN®. In 2015, Mars petcare China starts local production of Eukanuba and launched the brand in special trade channel.

Mars China is a member of industry associations, including the China National Food Industry Association, the China Association of Bakery & Confectionery Industry, the National Food Scientific and Regulatory Affairs Committee, , the China Chewing Gum Industry Committee, the Chocolate Manufacturers Association, the China Cocoa Industry Association, China Pet Food Committee, Companion Animal (Pet) Standardization Committee and the China National Advertising Associations.

Principles in Action

Mars China takes environmental protection seriously. For more than a decade, it has been actively engaged in environmental projects to help improve its local surroundings, such as "Beautify Shanghai Day", "Sorting Garbage for a Beautiful Guangzhou" and "Keep Our Environment Clean, Say Hello to the World" in key cities.

Started from 2011, with supports from the Wrigley Foundation, we’ve kick-off the Litter-less project, in partnership with Foundation of Environmental Education (FEE). As of today, around 200,000 primary and middle school students from 105 schools in China were encouraged to take actions to reduce litter in schools and local communities. Also, we’ve launched the Bin It IN campaign since 2013 partnered with China Foundation for Poverty Alleviation to promote proper disposal behavior among the young generation. In the past 2 years, the campaign has involved around 200,000 university students and reached 50 million netizen through online and offline events. In the meanwhile, Wrigley China proactively worked with its national key account RT-Mart for the Green Roof cause-Marketing project, which covered more than 300 stores across the country. By encouraging consumers’ joining efforts, the project aimed to build greener and cleaner communities which make a difference on the Planet that we’re living.

As Wrigley’s first certified LEED Gold plant, the Yonghe factory in Guangzhou, which was newly launched in 2012, reduces over 800 tons of CO2 emission and saves over 80,000 m3 of water annually. Our another site in Guangzhou uses solar energy to heat water. This reduces greenhouse gas emissions by the equivalent of taking 34 cars off the road each year. At Mars, we have launched our “Go Green” initiative at eight sites so far in China to raise awareness of sustainability and encourage Associates to make further environmental commitments at work and at home.

In 2014, our Jiaxing Chocolate factory was awarded “Jiaxing Environmental Protection Award” by Zhejiang Province. In Beijing, our Chocolate headquarters received LEED Gold certification, showing our effort in applying renewable and clean energy. One of our Associates, Huafeng Wang, was recognized by the Huairou government as “Role Model of Saving Energy and Reducing Consumption” - for his efforts in driving progress towards our company-wide Sustainable in a Generation targets. We also partnered with the Huairou government to run a series of water saving activities in our communities.

When the first Mars Petcare factory opened in China in 1995, it pioneered the pet and pet food industries in the country. In 2013, Mars Petcare Academy launched its official website in China, sharing nutrition and scientific pet caring knowledge to pet owners, and has online visitors exceeding 9 million by 2014. Royal Canin has advanced pet nutrition research in China, exemplifying “Superiority, Professionalism, and Specialty”, and setting a new industry standard. In addition, Royal Canin cared for homeless animals, and partnered with to support Beijing Companion Animal Adoption Day.

Sports and athletics are important to Mars China, and we have supported numerous local and national events, including the 11th Beijing Asian games in 1990. More recently, SNICKERS® was the Official Chocolate Provider to the 2008 Beijing Olympic Games.

Mars China also supports underprivileged communities. Funded by the Wrigley Foundation, Wrigley China has been running the Hope School Project since 2002 to support the school education of the children in impoverished areas in China. As of 2013, 21 Hope Schools have been built, benefiting 7, 000 underprivileged children. Wrigley China also offers health and safety trainings for students. Starting from 2014, Wrigley China launched the Health & Safety Education Program to help more than 30,000 students learn more knowledge on how to stay away from danger. The program targets to build altogether 24 health and safety experiential classrooms for underprivileged and migrant children and 2 health and safety experiential centers in Guangzhou and Shanghai for public by 2016.

Most popular

What do you think? mars:principles in action summary:market summary:mars china