Our Approach to Business

Our company and Associates have been guided by our Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom for generations.

Of course, most businesses consider quality, responsibility, and efficiency to be important. What distinguishes Mars is how we embed these Principles in our approach to business, and commit to doing business in ways that create mutual benefits for all those involved in our success. In addition, we believe that as a private, family-owned business, we have more freedom than others to make long-term investments in tackling the grand challenges facing our business and planet, such as climate change and food security. We support measures to address these challenges through our work on scientific research and discovery.

By working with others, including our customers, suppliers, governments, nongovernmental organizations, industry, academia and research centers, we can help create a successful future for all.

Explore Further

An old picture of Forrest E. Mars, Sr.

The Story of Mars

In 1911, Frank C. Mars began making candies in his Tacoma, Washington, U.S., kitchen and established our first roots in the confectionery business.
Mars Associates having a meeting - Mars products on shelves in the background


Mars, Incorporated is a privately owned company governed by a Board of Directors who are members of the Mars family.
Two women walking dogs

Defining our Approach

We work hard to identify, understand and prioritize the many ways that our business impacts people and the planet, using science to define the challenge or opportunity and promote innovative thinking and solutions.
Mars Associate pets chocolate lab in park in Waltham

Mars and Science

Science plays a key role in tackling a wide range of social, economic and environmental challenges facing our business and society, from climate change to food security. Innovation is also at the core of developing sustainable, quality Mars products.
Mars Associate Howard Yana-Shapiro presents at 2012 TEDMED conference

Working with Others

Collaboration to create lasting mutual benefits is at the heart of the way we do business. Open dialogue and strategic partnerships help us establish effective business strategies and share what we learn for the benefit of society and the environment.

Interested in Learning More?

View or download the 2014 Summary or our previous Summaries.

2014 Summary

Download PDF
2013 Summary
Download PDF
mars.com:about mars:principles in action summary:our approach to business:landing