Promoting Responsible Behavior

Advertisement promoting responsible behaviour, reads: do your country proud, bin your gum
We take the issue of littered chewing gum seriously by encouraging responsible disposal

Our products bring pleasure to hundreds of millions of people, and it is important that we help consumers to enjoy them responsibly. We use our brands to promote appropriate use.

Snacking

Mars produces six of the world's 20 best-selling chocolate brands: M&M’S ®, MARS® bar, MILKY WAY®, TWIX®, DOVE®/GALAXY®, SNICKERS®.

We are proud of these products and the pleasure they bring to people’s lives, and take seriously our responsibility to encourage people to enjoy them as part of a healthy and well-balanced lifestyle. We help people make informed choices using clear nutritional labeling and responsible, transparent marketing.

Gum Disposal

While the vast majority of consumers dispose of their gum properly, not everyone does. We take the issue of littered chewing gum seriously by encouraging responsible disposal through education, and innovating to reduce the impacts of irresponsible disposal.

We are carrying out significant research and development to create a gum base that is easier to remove if improperly disposed, while retaining the same performance and quality our customers expect. But we believe that behavior change is more effective than a technical solution in reducing all forms of litter. We have supported education and awareness programs around the world for many years, including:

  • In-school education programs that help young people develop a respect for their local environment

  • Community awareness campaigns in support of local government efforts

  • Environmental campaigns

Wrigley has included a proper disposal logo on all gum packages for decades. Along with others in our industry, we believe that unifying our messaging will make the disposal icon more motivating and effective. In 2011, we began working with the International Chewing Gum Association (ICGA) to develop of a new disposal logo for the entire industry. In May 2012, the ICGA selected a new logo, which will appear on packs in some markets in late 2012.

Responsible gum disposal activities in 2011

In-School Education

  • Our Bin it! campaign toured 99 schools and reached over 12,740 students in the U.K. and Ireland. Created in 2006, the campaign includes teacher lesson plans, quizzes and a six-week school tour that brings the issue of responsible litter disposal to life through drama.

  • Our partnership with Keep Australia Beautiful supports environmental education programs that promote recycling and responsible disposal. In 2011, these programs reached more than 193,000 students in more than 660 schools across Australia.

  • Wrigley Germany introduced Kauen mit Koepfchen (“chew smartly”), a website designed to raise interest in environmental issues among teenagers. We also partnered with the German Youth Association for the Protection of Nature (NAJU) to provide education materials for more than 37,000 teachers and students.

Community Awareness Campaigns

  • Wrigley leads campaigns in the U.K. as part of the country’s Chewing Gum Action Group. Results from the 2011 campaign showed an average litter reduction of 56 percent across participating local authorities. The 2012 campaign, which was launched March 8, focuses on a sense of national pride in the UK during the country’s summer sporting event calendar and encourages people to dispose of their gum responsibly.

  • Working through the Gum Litter Taskforce, Wrigley supported a campaign in Ireland between 2008 and 2011 that reduced littered gum by over 70 percent. In October 2011, the Irish Government approved a second, three-year campaign.

Environmental Campaigns

  • Wrigley supports Love Where You Live (LWYL), a joint initiative to encourage three million people and 3,000 organizations to reduce litter in England by 2020. In 2011, we participated in three key activities, including the LWYL campaign launch in October. The launch, together with other events including ‘Big Tidy Ups’ and engagement with Eco Schools, inspired at least 500 organizations and 100,000 people to take action last year.

  • Wrigley is a founding member of Keep America Beautiful® (KAB). Since KAB’s inception in 1953, the company and Wrigley Company Foundation have jointly contributed more than US$2 million to its activities and fundraising efforts. Some of this funding has led to the creation and distribution of environmental education materials that promote recycling and responsible disposal. In 2011, teachers shared these materials with more than 1,600,000 students in the U.S.

Packaging Disposal

Children participating in the Keep Australia Beautiful initiative supported by WrigleyQuality packaging is critical for our products to travel from factory to store to home. It ensures longer-lasting freshness and prevents food from spoiling, enables efficient transport, identifies our brands and gives consumers important information.

But packaging also uses materials, such as metal, paper and plastics, and creates waste for disposal, leading to environmental impacts. For example, packaging accounts for roughly 10 percent of our total greenhouse gas emissions.

We seek ways to reduce the environmental impacts of disposing our packaging and opportunities to educate consumers about waste reduction and recycling. As well as making it easier to recycle our packaging by putting in place the necessary infrastructure, we are working with partners to find innovative ways to reuse or recycle packaging from used products and left over from our factories.

Close up of Mars product packaging destined for upcycling and recycling
Upcycling Wrappers to Divert Them from Landfill

Throwaway wrappers are getting a new lease on life thanks to our partnership with the recycling and “upcycling” company TerraCycle.

Family shot of Flavia Freshpacks
Mars Drinks Simplifies Recycling

We have a target to make all the Freshpacks offered through our FLAVIA® single serve drinks machines recyclable by 2015. We have already developed tea Freshpacks that are fully recyclable and are being introduced into the North American market during 2012.

Two women in Mexico using excess Mars packaging to create bags
Using Excess Packaging to Create Mutual Benefits in Mexico

We avoid producing excess packaging; otherwise we reuse it. Excess Mars packaging is being repurposed to make bags, reducing waste and benefiting a small community in Mexico.

Pet Ownership

Woman holding small dog Pet ownership brings mutual benefits to people and communities, and we are committed to improving animals’ lives through our brands. To realize the benefits, owners must recognize that having a pet is a big responsibility. We work on our own and with others to ensure our products, services and research help owners keep their pets happy and healthy and get the best from their relationship.

For starters, we are committed to making quality products that provide pets with the right nutrition, and to finding ways to source the ingredients in our pet foods responsibly. In addition, our brands promote the positive experience of having a pet and improve the relationships between humans and animals.

But our responsibility goes much further. Together with others in the pet care industry, we help educate owners to take their responsibilities seriously, from training their pets to properly disposing of dog waste. The Banfield Pet Hospital’s FutureVet program helps veterinarians and teachers to encourage children and young adults to pursue careers in pet health care and veterinary medicine.

Example of promoting the benefits of having a pet: Wag & Walk 4 Life
Mars Petcare Brands Promote the Positive Experiences of Having a Pet

Pets bring many benefits to their owners and society. They can encourage social interaction, improve the health of owners and provide companionship. Our brands are finding ways to highlight the benefits of having a pet and to educate people to be responsible pet owners.

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