Our products bring pleasure to hundreds of millions of people, and it is important that we help consumers to enjoy them responsibly. We use our brands to promote appropriate use.
Mars produces six of the world's 20 best-selling chocolate brands: M&M’S ®, MARS® bar, MILKY WAY®, TWIX®, DOVE®/GALAXY®, SNICKERS®.
We are proud of these products and the pleasure they bring to people’s lives, and take seriously our responsibility to encourage people to enjoy them as part of a healthy and well-balanced lifestyle. We help people make informed choices using clear nutritional labeling and responsible, transparent marketing.
While the vast majority of consumers dispose of their gum properly, not everyone does. We take the issue of littered chewing gum seriously by encouraging responsible disposal through education, and innovating to reduce the impacts of irresponsible disposal.
We are carrying out significant research and development to create a gum base that is easier to remove if improperly disposed, while retaining the same performance and quality our customers expect. But we believe that behavior change is more effective than a technical solution in reducing all forms of litter. We have supported education and awareness programs around the world for many years, including:
Wrigley has included a proper disposal logo on all gum packages for decades. Along with others in our industry, we believe that unifying our messaging will make the disposal icon more motivating and effective. In 2011, we began working with the International Chewing Gum Association (ICGA) to develop of a new disposal logo for the entire industry. In May 2012, the ICGA selected a new logo, which will appear on packs in some markets in late 2012.
Quality packaging is critical for our products to travel from factory to store to home. It ensures longer-lasting freshness and prevents food from spoiling, enables efficient transport, identifies our brands and gives consumers important information.
But packaging also uses materials, such as metal, paper and plastics, and creates waste for disposal, leading to environmental impacts. For example, packaging accounts for roughly 10 percent of our total greenhouse gas emissions.
We seek ways to reduce the environmental impacts of disposing our packaging and opportunities to educate consumers about waste reduction and recycling. As well as making it easier to recycle our packaging by putting in place the necessary infrastructure, we are working with partners to find innovative ways to reuse or recycle packaging from used products and left over from our factories.
Pet ownership brings mutual benefits to people and communities, and we are committed to improving animals’ lives through our brands. To realize the benefits, owners must recognize that having a pet is a big responsibility. We work on our own and with others to ensure our products, services and research help owners keep their pets happy and healthy and get the best from their relationship.
For starters, we are committed to making quality products that provide pets with the right nutrition, and to finding ways to source the ingredients in our pet foods responsibly. In addition, our brands promote the positive experience of having a pet and improve the relationships between humans and animals.
But our responsibility goes much further. Together with others in the pet care industry, we help educate owners to take their responsibilities seriously, from training their pets to properly disposing of dog waste. The Banfield Pet Hospital’s FutureVet program helps veterinarians and teachers to encourage children and young adults to pursue careers in pet health care and veterinary medicine.