Seafood is a source of protein in our foods for pets. More importantly, they are also a source of protein for nearly one billion people worldwide. Overfishing has led to a serious decline in many stocks and is impacting availability.
As the world’s leading pet care company, we have an opportunity to take the lead in sourcing fish in ways that do not threaten stocks. We have pledged to source all fish globally from sustainable sources by 2020 — a pet food industry first. We have begun putting in place initiatives and continue to assess how to achieve our target based on the following principles:
We will only use fish from wild stocks that are not threatened, or are responsibly farmed.
We will replace all wild whole fish and fish fillets with fish by-products and responsibly-farmed seafood products.
We will develop and use alternatives to marine fish ingredients.
Working with our suppliers and external agencies, our regions are exploring different ways of implementing these principles and using seafood more efficiently. In Europe, we are assuring consumers that our brands contain responsibly sourced seafood using Marine Stewardship Council (MSC) certification. A selection of SHEBA® and WHISKAS® cat food varieties in Europe carry the MSC logo and our facilities in Gargzdai, Lithuania; Verden, Germany; and Saint-Denis, France are certified to the MSC standard.
In the U.S., we are working toward our target by following the sourcing recommendations set forth by the Monterey Bay Aquarium Seafood Watch® program for SHEBA® cat food.