Principles in Action

Discover our initiatives. Explore our progress.

As we grow our business, we must ask ourselves: How can we make our products in a way that makes the planet better, too?

As a company founded on mutuality, we want every single choice we make to add up to a healthier, happier world. Because that’s the kind of world we want to share.

Responsible Marketing

Great Causes. Clear Communications. Fair Representation.

We want our products to have fewer negative impacts on the environment and greater positive impacts on people, pets and the planet. And our goals support that vision by encouraging consumers to get involved with great causes, labeling our products clearly and representing them fairly.

  • Marketing

    Goal:

    5 global Mars brands will have cause-marketing campaigns in place by the end of 2015.

    Progress:

    On track! As of 2013, 4 global brands have cause-marketing campaigns.

  • Advertising

    Goal:

    With 100% compliance, Mars will not advertise its products to children 12 years old or younger, including advertising on websites aimed at children younger than 13 years old.

    Progress:

    On track! As of 2013, Mars has achieved 97.1% compliance.

Health & Science

Confidence. Quality. Great Taste.

At Mars, it's not only about creating products that taste great. It's also about helping consumers feel confident in the products they serve to their family and pets.

  • Sodium

    Goal:

    Reduce the sodium/salt levels in Mars Food products globally by an average of 25% by 2015 (from a 2007 baseline), and meet regional targets or definitions of responsible sodium/salt levels.

    Progress:

    We did it! As of 2014, Mars Food has partnered with governments on voluntary initiatives to reduce sodium by 25% globally (from a 2007 baseline). Mars now continues its efforts to ensure the entire portfolio meets responsible sodium targets in the context of a products’ intended role in a balanced diet. Almost 70% of Mars Food products already meet regional target levels for sodium.

  • Calories

    Goal:

    All Mars Chocolate or confectionery products will not exceed 250 calories per portion by the end of 2013.

    Progress:

    We did it! As of 2014, Mars met its target to not offer any Mars Chocolate or confectionery products that exceed 250 calories per portion.

  • Product Inovation

    Goal:

    Reduce the average base energy consumption of FLAVIA® and KLIX® drink machines by 25% (from a 2010 baseline) by the end of 2015.

    Progress:

    On track! As of 2013, Mars has reduced the average base energy consumption by 10% (from the 2010 baseline).

  • GDA Labeling

    Goal:

    Mars will implement GDA nutritional labeling on most of the chocolate and confectionery portfolio globally* by the end of 2013, and continue to roll out GDA labeling across the entire food portfolio** by the end of 2014.

    Progress:

    Almost there! As of 2014, more than 99% of chocolate and confectionery portfolio* has GDA nutritional labeling. 91.6% of the entire food portfolio** carry a GDA label.

    See Note on Nutritional Labeling

Our Supply Chain

Producing More With Less

Our goal is to minimize our impact on the environment, and as one of the world’s leading food manufacturers, Mars has a role to play in helping our agricultural suppliers produce more with less. Sourcing more sustainably produced raw materials will benefit both farmers and their communities, so together we can achieve lasting results.

  • Packaging Weight

    Goal:

    Mars will reduce package weights by 10% (from a 2007 baseline) by 2015, regardless of business growth.

    Progress:

    Although not on track to achieve this goal, we’ve learned that solely pursuing lighter materials is not always the best option: some materials, while light, can be less sustainable across their life cycle. We are currently exploring the best, most sustainable solution.

  • Palm Oil

    Goal:

    Mars will develop a fully traceable pipeline back to known palm oil mills by the end of 2014.

    Progress:

    On track! As of 2014, 84% of the palm oil Mars sources can be traced back to a known mill.

  • Coffee

    Goal:

    Mars will purchase 100% of its coffee beans from certified sources by the end of 2013.

    Progress:

    We did it! As of 2014, Mars purchased 100% of its coffee beans from certified sources.

  • Recycled Content in Packaging

    Goal:

    Mars will increase the level of recycled content in packaging by 10% (from a 2007 baseline) by 2015.***

    Progress:

    We did it! As of 2013, Mars increased the level of recycled content in packaging by 20.2% (from a 2007 baseline).

  • Packaging Recyclability

    Goal:

    Mars will design packaging to be 100% recyclable or recoverable 2015, where infrastructure exists.

    Progress:

    On track! As of 2013, 84% of packaging was recyclable or recoverable, where infrastructure exists.

  • Tea

    Goal:

    Mars will purchase 100% of its black tea from certified sources. This will be an industry first!

    Progress:

    Change is in progress! As of 2014, Mars purchased 32% of its black tea from certified sources.

  • Cocoa

    Goal:

    Mars will purchase 100% of its cocoa from certified sources. This will be an industry first!

    Progress:

    Change is in progress! As of 2013, Mars purchased 30% of its cocoa from certified sources.

  • Fish

    Goal:

    Mars will purchase 100% of its fish and seafood products from sustainable sources by the end of 2020.

    Progress:

    Change is in progress! As of 2014, Mars purchased 30% of its fish and seafood products from sustainable sources.

Our Operations

Sustainable in a Generation

Our factories and offices are an integral part of our goal to achieving sustainable growth. Striving for the highest environmental standards across all of our operations ensures the Mars family of brands can thrive for generations to come.

  • Water

    Goal:

    Mars will reduce water use by 25% by the end of 2015 (from a 2007 baseline).

    Progress:

    Almost there! As of 2014, Mars has reduced water use by 15% (from a 2007 baseline).

  • Fossil Fuel

    Goal:

    Mars will reduce direct fossil-fuel energy use and greenhouse gas emissions by 25% by the end of 2015 and by 100% by the end of 2040 (from a 2007 baseline).

    Progress:

    On track! As of 2014, Mars has reduced direct fossil-fuel energy use by 6.5% and greenhouse gas emissions by 5% (from a 2007 baseline).

  • Waste

    Goal:

    Achieve zero waste to landfill by 2015.

    Progress:

    Waste to landfill has reduced by 79% between 2007 and 2014. 86 of our sites achieved zero waste to landfill in 2014.

Working at Mars

Quality. Responsibility. Mutuality. Efficiency. Freedom.

Recognized as one of the Top 25 Best Multinational Workplaces, we're united by our five principles and the goal to create mutual benefits for the company, each other and the planet.

  • Managers

    Goal:

    Mars will increase the percentage of female Mars managers and increase the percentage of women in executive positions.

    Progress:

    On track! As of 2013, females make up 40% of Mars’ management — an increase of 2% (from a 2012 baseline), and 28% of executive positions are held by women — an increase of 1% (from a 2012 baseline).

  • Associate Engagement

    Goal:

    Mars will score in the top 80th percentile of companies that use the Gallup survey of engagement. Mars will also score in top 80th percentile for efforts to implement the actions identified in the survey.

    Progress:

    On track! As of 2013, Mars scored in the top 70th percentile of companies that use the Gallup survey of engagement.

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