The Five Principles - About Us | Mars, Incorporated
The Five Principles

The Five Principles

The Five Principles are the key to our culture, and we strive to live by them each and every day. They serve as a compass to help guide our business decisions and unite us across geographies, languages, cultures and generations. The result is stronger relationships with everyone — our consumers, customers, business partners, communities and each other.

See Our Principles in Action >>


The consumer is our boss, quality is our work and value for money is our goal.

Learn More About Mars’ Commitment to Quality »


As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Read How Mars Promotes and Practices Responsibility »


A mutual benefit is a shared benefit; a shared benefit will endure.

Find Out How Mars Promotes the Principle of Mutuality »


We use resources to the full, waste nothing and do only what we can do best.

Read More About Mars Efforts to Become More Efficient »


We need freedom to shape our future; we need profit to remain free.

Learn More About What Freedom Means to Mars »