The consumer is our boss, quality is our work and value for money is our goal.
Mars began to prosper in the depths of a depression, has met strong competition and has grown to its present size all as the result of billions of purchases made each year. These purchases are often among the smallest a consumer makes yet they have financed our growth around the world. Why has this happened? How are we to continue this success?
The Consumer is Our Boss
We must remember that we cannot influence millions of consumer choices until we have convinced first one, then a second and a third consumer to buy our brand. Each individual sale should be considered our most important sale. If we forget this, there is a risk we could rest on our past and ignore our future.
We depend completely on consumers for our success, and we must tirelessly seek to understand their needs. By doing this we will build life-long relationships with them, through products and brands that bring joy today and can also adapt in the future to changing cultures and lifestyles.
Quality is Our Work
Our company is dedicated to the highest quality in all the work we do. Quality is the uncompromising standard for our actions, and it flows from our passion and our pride in being part of the Mars community. Quality work, which results from our personal efforts, is the first ingredient of quality brands and the source of our reputation for high standards.
Quality Brands with Unique Benefits
By staying close to consumers, we know that there are certain things that convince them to buy from us again and again. Quality products and services, consistently meeting standards of excellence and made and delivered with minimum impact on the environment, have always been the foundation of our success. Others also claim quality, but few can match our commitment to offer our best and to raise our standards through constant innovation. Beyond product design, we strive to create brands with unique combinations of physical and emotional benefits that set our products apart and make them the better alternative.
Value for Money
Alongside our belief in quality, we must also deliver value for money – the result of astute commercial transactions that maintain the balance between our brand’s perceived benefits and its price. As we develop more innovative products and services to meet changing tastes and desires, achieving value for money is an ever more complex task. But by combining the best quality with the best value, we will still offer consumers the best buy for their needs.