Our Genetically Modified Organisms Policy
LISTENING TO YOU ABOUT GMO LABELING
We have two goals: to make products that meet the highest standards of quality and food safety, and to satisfy our consumers’ needs. All the ingredients we use in our products comply with our own strict internal quality and safety requirements, plus all applicable laws and regulations.
Because we depend on our consumers for our success, we want to understand their needs. People across the world have all sorts of tastes, preferences and perceptions — as a result, our global business units make decisions about the ingredients used in the products they sell based on the expectations of consumers in their region and availability.
Our Position about GMO Labeling in the U.S.
At Mars, we not only ensure the safety of all raw materials in our products, we’re also committed to being transparent with our consumers so they can understand what’s in the products they love. As such, we are voluntarily introducing clear, on-pack labeling nationwide to disclose our use of genetically modified (GM) ingredients where we use them.
We firmly believe GM ingredients are safe. Food developed through biotechnology has been studied extensively and judged safe by a broad range of regulatory agencies, scientists, health professionals, and other experts around the world. We decided to label GM ingredients nationwide because our consumers have told us they want to know when GM ingredients are being used in our products. This decision follows our other commitments to transparency, including front-of-pack calorie labeling and our positioning on clearer information on added sugar.
Learn more from the FDA about genetically engineered ingredients