Mars is one of the world's major food manufacturers, and our long-term business depends on a sustainable supply of high-quality cocoa. As part of our commitment as a responsible global company, we are striving to make cocoa a vibrant, environmentally sound industry from farm to factory.
The cocoa supply chain
Demand for cocoa is rising and unless something is done supply will soon not keep pace. There are a number of reasons for this. Cocoa is a labor-intensive crop grown mostly in developing countries. Farmers struggle with aging trees, pests and disease, depleted soils and poor access to training and other resources.
As a result, farmers produce small amounts of cocoa and often don't earn incomes above subsistence levels. This makes it difficult for individual farmers to invest in their farms, families and communities in ways that could help raise them out of poverty. The consequence is a decline in production year on year - a situation that benefits no one.
Why productivity comes first
To achieve meaningful change, we believe that farmer productivity needs to be the first priority. By doing this, we can help farmers produce better crops and make more money for their families. Ultimately, this will create a sustainable supply of quality cocoa as farmers are empowered to reinvest in their businesses and communities.