The Cannes Lions
MARS WINS 12 AWARDS AT 2016 CANNES LIONS
The Cannes Festival is a celebration of creativity as a driving force for business, for change and for good. This year, we are proud to celebrate 12 award wins and making the shortlist of additional 38 categories! Our campaigns continue to reflect a strong connection with our partners and consumers, proving time and again our global business remains powerfully relevant. We look forward to continuing to create new relationships and delivering growth that makes our company proud.
2016 MARS, INCORPORATED CANNES LIONS WINS
CYBER LION — AWARD / AGENCY / BRAND / TITLE / COUNTRY
Bronze Lion / Food and Drinks / BBDO WORLDWIDE/ Wrigley / Extra® / Give Extra, Get Extra / USA
Bronze Lion / Influencer/Talent / BBDO WORLDWIDE/ Chocolate / Snickers®/ Switcheroo / USA
ENTERTAINMENT LION — AWARD / AGENCY / BRAND / TITLE / COUNTRY
Silver Lion / Cross Channel Brand Experience / BBDO WORLDWIDE/ Wrigley / Extra® / Give Extra, Get Extra / USA
Bronze Lion / Live Broadcasting / Live Streaming / BBDO WORLDWIDE/ Chocolate / Snickers® / Switcheroo / USA
MEDIA LION — Award / Agency / Brand / Title / Country
OUTDOOR LION — AWARD / AGENCY / BRAND / TITLE / COUNTRY
PR LION — Award / Agency / Brand / Title / Country
PRINT & PUBLISHING LION — AWARD / AGENCY / BRAND / TITLE / COUNTRY
Silver Lion Campaign / Art direction / BBDO WORLDWIDE/ Wrigley / Little Red Riding Hood, Sherlock Holmes, Moby Dick / Germany
Silver Lion Campaign / Sweet Foods & Snacks / BBDO WORLDWIDE / Wrigley / Little Red Riding Hood, Sherlock Holmes, Moby Dick / Germany
Bronze Lion Campaign / Sweet Foods & Snacks / BBDO WORLDWIDE / Chocolate / Snickers® / Hunger Trap 1, 2, 3 / UAE
RADIO LIONS — AWARD / AGENCY / BRAND / TITLE / COUNTRY
ABOUT CANNES LIONS
The International Festival of Creativity, also known as the Cannes Lions, is the world's leading celebration of creativity in communications. More than 40,000 global entries are showcased and judged every June in Cannes, France.
Winning companies receive the highly coveted Lion trophies honoring work in diverse advertising and communications categories. The festival also is a global meeting place for advertisers and advertising and communication professionals. Delegates from 100 countries attend exhibitions, screenings, seminars, workshops and master classes.
MARS BRANDS: A HISTORY OF CREATIVITY & INNOVATION
Since we won our first Cannes Lion in 1990, Mars has gone on to spread our love for our products through commercials and advertising that have won more than 180 Lions across different categories, including:
Global Creative Marketer of the Year, 2012
Radio Grand Prix, SNICKERS® Hoedown Ad, 2007
Two Creative Effectiveness Lions, 2011 and 2012
At the 2016 Cannes Lions Advertising Festival, Mars brands collected 12 awards and were recognized in an additional 38 categories.