RUNNING FIVE YEARS STRONG: THE WRIGLEY FOUNDATION SUPPORTS THE “LITTER LESS” PROGRAM
TEACHING STUDENTS WITH A PROGRAM FROM THE FOUNDATION FOR ENVIRONMENTAL EDUCATION
The Wrigley Company Foundation has entered its fifth year of working with the Foundation for Environmental Education (FEE). The FEE is an international non-profit organization that promotes sustainable development through environmental education. Together with the FEE, the Wrigley Company Foundation has dedicated $6.8 million through the multi-year “Litter Less” campaign, which engages and educates students on the issues of litter and waste.
The Litter Less campaign supplements the work Wrigley is doing to encourage responsible disposal of litter. This year, with the addition of Germany, Kazakhstan, Montenegro and Portugal, the Litter Less program is now in schools in 31 countries, with plans to expand into four additional countries next year.
Current other countries with ongoing Litter Less campaigns include: Australia, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, France, Greece, India, Israel, Kenya, Lithuania, Mexico, Netherlands, Northern Ireland, Poland, Puerto Rico, Romania, Russia, Scotland, South Africa, Spain, Slovakia, Uganda, United States and Wales.
Through this program to date, more than one million children and young people around the world have already actively participated in learning ways to be more responsible about litter and waste. By 2017, Litter Less will reach more than 1.8 million students — but the impact reaches beyond the program itself. Last year alone, the FEE Litter Less program saw some countries increase more than 14 percent in the level of interest and awareness of the topic of litter and waste among students. It also increased more than seven percent in some countries in the proper disposal of litter by students in schools and neighborhood settings.
From primary schools to high schools, the Litter Less campaign continues to raise awareness around the proper disposal of litter and waste, involving students at all educational levels and showing a strong commitment, from both students and educators, to this important topic.
More than one million students have learned about their litter and waste responsibilities in the Litter Less program.