Mars Business Segment – Doing Our Part | Mars, Incorporated
Business Segment Highlights



“The company’s objective is the manufacture and distribution of food products in such manner as to promote a mutuality of services and benefits among all stakeholders.” — Forrest E. Mars, Sr., 1947

The vision of Forrest E. Mars, Sr., is as fresh in our minds as the day he put it into action. We work every day to make it a reality by following The Five Principles to make a difference for people and the planet.


Our vision is to create A Better World for Pets®, as we want to give back for the good and all the amazing benefits that pets bring to our lives. We work to highlight the power of our furry friends and to educate people to be responsible pet owners.

Here are a few highlights of our recent efforts:

  • We committed to source all our fish from sustainable sources by 2020.

  • Through our brands, we run many educational programs teaching responsible pet ownership, for example, the PEDIGREE® A Dog’s Story App.

  • We introduced Marine-Stewardship-Council-certified fish for SHEBA® Cat Food and WHISKAS® Cat Food in Europe.

  • In the U.S., we are working toward our target by following the sourcing recommendations set by the Monterey Bay Aquarium Seafood Watch® program for three varieties of SHEBA® Cat Food.

  • Since its creation in 2008, the PEDIGREE Foundation has awarded grants of more than US $4 million to thousands of shelters and dog rescue groups in the U.S. alone.

  • Most of our segment’s offices are pet-friendly offices.

  • In 2015, 6,225 Petcare Associates spent almost 23,952 hours volunteering to benefit 55,040 pets around the world!


We proudly make some of the world’s favorite chocolate brands. Success for us means growing our business the right way. Mars Chocolate is committed to leading the industry, and we see sustainability and responsible communications as essential to our business.

We are committed to building a sustainable supply of cocoa, and we focus on ensuring cocoa is a crop of choice for the future. We were the first global chocolate company to commit to sourcing all of our cocoa from certified suppliers by 2020. In 2011, we purchased 10 percent of our cocoa from certified sources, and in 2012, we exceeded 20 percent and became the world’s largest user of certified cocoa. By 2016, we are on target to source 50 percent of our cocoa from certified sources. We currently buy cocoa certified by the Rainforest Alliance, UTZ Certified and Fairtrade.

Since Frank C. Mars and his wife, Ethel, started making candy in their Tacoma, Washington, kitchen more than 100 years ago, we have learned a lot about cocoa. Cocoa has a fascinating history. Our Associates are leading the effort to identify the true history of chocolate — you can find out what we’ve learned in our published book, Chocolate: History, Culture and Heritage. Learn more about the history of chocolate making in America by visiting the American Heritage Chocolate website.


Business is about more than great products. It’s about being our best for our Associates, customers, consumers and communities. Thanks to the 17,000 Wrigley Associates, who are making choices based on our Five Principles, our business is thriving. This success enables us to make a difference for our planet, through environmental stewardship and education programs, as well as for people, by supporting the wellbeing of our local communities and advancing oral-health initiatives around the world.

Here are a few ways Wrigley is spreading smiles around the world:

  • Since 1987, the Wrigley Company Foundation has donated more than $66 million to charitable organizations around the world with a focus on oral health, the environment and sustainable local initiatives.

  • We fund community education and litter-prevention campaigns around the world, including in Australia, China, Germany, Ireland, the U.K. and the U.S. We partner with organizations, such as the Litter Less Program, to extend our impact.

  • We run our day-to-day business with an honest commitment to the planet. We seek to use fewer resources to run our factories, select ingredients and packaging materials that help us reduce our impact, and encourage a more sustainably-minded workplace. Many of these efforts are driven in partnership by the Wrigley Go Green Program — an Associate-driven program aimed at making our sites more sustainable.

  • Wrigley’s Smile Back™ Project is a global initiative supporting charities worldwide to help protect children’s oral health through improved access to oral care and better oral health education.


Better food today, a better world tomorrow — that’s the Mars Food way. As a major food company, we recognize our responsibility to help consumers make healthier choices, ensure our ingredients are produced sustainably and reduce our operational impacts.

Here are a few highlights of our efforts:

  • We believe in honest labeling. We’ve rolled out front-of-pack nutrition labeling across 99 percent of our global product portfolio. And, as part of the Mars Food Global Health & Wellbeing Ambition, we’re introducing new labels on our foods higher in sodium, salt or fat to let you know that they are “occasional” products intended for enjoyment not more than once per week, within a balanced diet.

  • We reduced sodium in all of our products globally by an average of 25 percent between 2007 and 2012. We are committed to reducing sodium another 20 percent across our global portfolio by 2021. This is to ensure our everyday meal products meet WHO guidelines for sodium intake.

  • We are working to increase the number of whole grain products in our portfolio so that 50 percent of our rice products include whole grains and/or legumes. We’re also ensuring that all of our tomato-based jar products include one serving of vegetables.

  • Basmati rice farmers in Pakistan are part of our direct-from-farm sourcing program that helps educate farmers and get them the most money for their crops. We aim only to work with suppliers that can consistently meet our standards and specifications that are compatible with The Five Principles.

  • We’re committed to sourcing 100 percent of our rice sustainably by 2020. We have signed on to the Sustainable Rice Platform in 2015 and are working with other stakeholders to develop better methods for producing rice that reduce water use and lower greenhouse gas emissions.

  • At our Mars Food site in Wyong, Australia, we’ve already made great progress, having reduced the site’s water consumption by 50 percent and greenhouse gas emissions by 19 percent per ton of product.

  • Through our UNCLE BEN’S® Ben’s Beginners™ program, started in 2012, we initiated a cooking contest to explore ways of healthy cooking and provide information on how families can prepare simple, healthy and flavorful meals at home.

  • More than 100 million certified seeds have helped start hundreds of organic gardens that will produce healthy and nutritious food through SEEDS OF CHANGE®.

  • We’ve developed the Mars Food Nutrition Criteria — a set of criteria that we developed based on dietary recommendations made by the World Health Organization (WHO) and other leading global public health authorities. We are using these Criteria to guide us as we work to make our products healthier, reducing sodium and added sugar levels and increasing whole grain and vegetable content.


At Mars Drinks, we’re inspiring workplaces to rethink what work and the workday can be. As a part of our 100 percent dedication to the workplace, we support businesses across the globe that want to create great environments for their people. Our beverage solutions help bring people together at work to connect, collaborate and get things done together.

Mars Drinks offers a range of workplace-designed technology and products that deliver taste and choice for small and large offices. We are committed to sustainability, innovating solutions that reduce our impact on people and the planet and that help businesses to achieve their own sustainability goals.

Here are a few highlights of Mars Drinks initiatives:

  • We sourced 100 percent of our owned-brand coffee and black tea products from third-party certified farms.

  • Since 2009, we’ve been offering our North American customers a solution for recycling Freshpacks.

  • We reduced energy and water use on our factory sites by 20 percent and 67 percent respectively.

  • Our factories send zero waste to landfills and are certified to ISO 14001 environmental management standards.

  • In 2015, our global headquarters in West Chester, Pennsylvania achieved LEED Gold Certification.


Our entrepreneurial spirit guides our ventures into exciting new areas. We put The Five Principles into action by embracing ambitious research that has the potential to change the world for the better.

Mars has been pursuing extensive research to advance our understanding of cocoa flavanols for more than 20 years. Working in collaboration with some of the world’s leading scientific institutes, we have published more than 150 scientific papers and approximately 100 patents globally in the field of cocoa flavanols.

Using this knowledge, Mars scientists have developed the patented Cocoapro® process, which helps to retain the flavanols found naturally inside the cocoa bean, which are usually destroyed during the processing of cocoa.

In addition, we have created business models in the areas of tree nurseries and composting, and marine culture with seahorse and ornamental fish farming that provide alternative livelihoods for communities in our value chain.

Also, the Rainforest Alliance has certified more than 3,944 hectares of cocoa trees from a total of 2,882 farmers. At Mars Symbioscience, we provide science-based solutions that leverage partnerships with researchers to drive sustainable social, environmental and economic development to ensure healthy futures.

All over the world, Associates in every business segment at Mars — Petcare, Chocolate, Food, Drinks, Wrigley and Symbioscience — work to put our Principles into Action.