Mars Principles in Action – 2014

As a company founded on mutuality, we must ask ourselves: How can we make our products in a way that makes the planet better too? Discover our initiatives.
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Shrinking Sodium

SHRINKING SODIUM

Since 2007, we’ve reduced the sodium in our food products by 25% globally.

FISH SUSTAINABILITY

FISH SUSTAINABILITY

Scientists believe the global fish population might collapse by 2050. In the next five years, we aim to purchase 100% of our fish and seafood products from sustainable sources.

EMPOWERING WOMEN

EMPOWERING WOMEN

We’re supporting 25 women’s groups in cocoa communities to improve their household income and business practices.

Brands

  • FLAVIA®

    Keeping things fresh with every brew.

    Enjoy the style and convenience of a FLAVIA drinks station, without the cleanup or waste of conventional coffee machines.

  • M&M'S®

    Among the world's favorite candy snacks

    Since 1941, M&M'S are the original fun bites. Probably the most famous candy treat in the world, the snack sized pieces of chocolate (and peanuts) in a candy shell are instantly recognizable all over the globe.

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  • MARS®

    A chocolate bar whose success is out of this world

    Originally made in Britain but now sold all over the world, the MARS bar is one of the confectionery industry's greatest success stories.

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  • PEDIGREE®

    The world's number one dog food

    With more than seventy years experience behind us, PEDIGREE helps make sure that man's best friend stays fit, healthy and happy. There's a Pedigree meal for every size and shape of dog.

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  • ROYAL CANIN®

    Constantly improving knowledge of the brand's only real clients - dogs and cats

    ROYAL CANIN combines in one single food a jigsaw of fifty nutrients needed to satisfy the specific needs of each pet.

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  • SKITTLES®

    Taste the Rainbow®

    A variety of bite-sized chewy candies with a colorful candy shell, fans have been enjoying Skittles® candies for decades. Taste The Rainbow®.

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  • SNICKERS®

    The world's biggest selling candy bar. Simple as that

    Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS quickly became one of the planet's favorite treats after its introduction in 1930. And it is still at the top, 80 years later.

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  • TWIX®

    Pause like you mean it

    Crispy crunchy cookie, smooth creamy chocolate, and delicious chewy caramel. The delicious taste is perfect when you want to Pause.

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  • UNCLE BEN'S®

    Making rice convenient and tasty for over half a century

    From its traditional long grain rice, to easy and convenient microwaveable rice to a range of delicious ethnic sauces the whole family will love, UNCLE BEN'S products are easy to prepare and can form part of a delicious balanced meal.

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  • WHISKAS®

    Making cats happier everyday

    If you want to keep your cat healthy and happy, there's no better choice than WHISKAS. After all, we've been making it for over forty years.

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  • BANFIELD PET HOSPITAL

    Together for the life of your pet®

    In 2007, Banfield joined the Mars family of businesses, and together we work to ensure pets receive the highest level of care so they can live longer, healthier lives. Today, Banfield is more than 770 hospitals strong, with the common goal of providing high-quality medicine for each pet we treat and working alongside our clients to ensure they have the resources they need to care for their pets at home. At Banfield, we celebrate and enrich the family-pet relationship through our knowledge, expertise and products to make a better world for pets and people. We are the leader in innovations like Optimum Wellness Plans, now in place for two decades with more than 1 million pets enrolled, and the first and most extensive quality-assurance program in the industry. And, our hospitals provide the finest, most convenient human-quality medical services available, as well as industry-leading anesthesia protocols and equipment. We understand the special bond between pets and people. The caring and compassionate veterinary teams at Banfield will help ensure your pet stays with your family longer.

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  • DOVE®

    Silky quality chocolate. What could be better?

    The legendary ice cream bar was just the beginning. However you like your indulgence, there's a DOVE chocolate product for you.

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  • 5® Gum

    Stimulate Your Senses®

    5 gum invites you to “Stimulate your Senses®.” 5 gum is a groundbreaking sugar-free gum that delivers a unique chewing experience. The signature sleek 5 gum envelope created the next great packaging enhancement for stick gum and is slim enough to fit in a pocket or purse. 5 gum has a bold, eye-catching design offered in the 15-stick pack, new smaller, ultra-portable six-tab micro pack, Car Cup™ and On-the-Go Bottle.

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  • COCOAVIA®

    Nourish your body, redefine your age.

    CocoaVia® is a daily cocoa extract supplement that helps promote a healthy heart by supporting healthy blood flow. CocoaVia® supplement is made with our patented Cocoapro® process and delivers 375 mg of cocoa flavanols per serving – the highest concentration of cocoa flavanols in a dietary supplement. Cocoa flavanols are scientifically proven to help support healthy circulation, important for brain health, exercise performance, blood flow, heart health, and skin health. CocoaVia® supplement is available in two convenient forms: capsules and stick packs. The stick packs have 25 calories per serving and come in three delicious flavors: Unsweetened Dark Chocolate, Sweetened Dark Chocolate, and Cran-Raspberry. CocoaVia® supplements have no added sugar, artificial colors, flavors or preservatives. Visit cocoavia.com to purchase or to find a store near you.

    This statement has not been evaluated by the Food and Drug Administration.
      This product is not intended to diagnose, treat, cure or prevent any disease.

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  • Wisdom Panel®

    WISDOM PANEL Canine DNA Tests are the most comprehensive breed identification DNA test for dogs on the market. Portland, Oregon-based Mars Veterinary, the makers of WISDOM PANEL, serve the consumer, shelter and veterinary markets with products that provide both breed identification and disease marker indication. Our mission is to facilitate responsible pet care by enhancing the well-being and relationship between pets, pet owners and veterinarians through valuable insights into pets as individuals. By understanding the breeds that make up your dog you can provide him or her with a comprehensive nutrition, behavioral and overall health plan to enhance their well-being.

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  • Nutro®

    The Nutro Company is a leading manufacturer of natural pet food products sold exclusively at pet specialty stores. For over 80 years, the company has been dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size.

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  • Greenies®

    For over a decade, The GREENIES® brand has been creating high quality, purposeful treats that taste great and deliver health benefits with every bite. Our family of nutritious products includes GREENIES® Canine Dental Chews, FELINE GREENIES® Dental Treats, GREENIES® PILL POCKETS® Treats, GREENIES® JointCare Treats and GREENIES® Veterinary Formula Canine Dental Chews.

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  • American Heritage

    American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century. Made with all-natural ingredients and no preservatives, American Heritage Chocolate is an artisanal dark chocolate containing 63% cacao. Mildly spicy, and slightly sweet, American Heritage Chocolate is flavored with a blend of spices and ingredients available during colonial times, including cinnamon, nutmeg, chili pepper, orange, anise and vanilla. American Heritage Chocolate is sold at over 130 fine gift shops at historic sites and museums in the United States and Canada such as Colonial Williamsburg, Mount Vernon, Monticello, The Smithsonian and Parks Canada. For a complete location listing or to purchase online, please visit www.AmericanHeritageChocolate.com.

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  • SHEBA®

    SHEBA® knows that cat owners love cats for their independent spirits, personalities and discerning palettes. That's why each SHEBA® recipe is purposefully crafted to entice a cat’s unique tastes and desires. Celebrate the mutual bond between you and your cat with SHEBA® premium cat food.

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learn more about the 2014 mars principles in action summary
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