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Purple has come to stay. The cat said so….

Europe & CIS |  29 July 2009

New design, more tasty recipes and great promotions

Relaunch of WHISKAS steam cooked pouches
Key facts
  • Whiskas has just revived the range of pouches of steam cooked recipes
  • The new package of Whiskas pouches is a brighter purple, making it easier than ever to find on the shelf
  • Packs now clearly state the nutritional information of each product with recommended portions.

Whiskas has just revived the range of pouches of steam cooked recipes, carefully designed to preserve the meaty and fishy taste that cats love as well as maintaining complete natural nutrition they need. And to ensure that all cats have Whiskas, the brand offers 50% discount on packs of 12 pouches.

The new package of Whiskas pouches is a brighter purple, making it easier than ever to find on the shelf. Additionally, the package clearly states the nutritional information of each product with recommended portions.

Whiskas puts all its passion and expertise into creating fresh, tasty meals made with high-quality ingredients. And now, no artificial flavorings or preservatives make recipes even more palatable.

Whiskas pouches come in many varieties to offer a different flavor at every mealtime and come in packs of individual bags to preserve all the freshness of the ingredients. Each pouch is a balanced meal with 100% complete nutrition that keeps cats happy and healthy every day.

Whether the cats are a leg circler, a miaower or have their own unique way of telling what they enjoy the most, Whiskas offers 50% reduction in price in packs of 12 pouches. With this promotion, the owners spend only € 0.21 per pouch (recommended price) to make cats happier.

Whiskas will rule the color and flavor trends of this season!


For more information

Patrícia Ferreira
E: pferreira@grupogci.net
T: + 351 21 359 15 22


PublishYear::2009 PublishMonth::July Region::Europe & CIS