Key facts
- SNICKERS will be on air, until 22nd February, with the TV campaign "Get Some Nuts" which lead to the return of the "big" Mister T to the national screens.
- Consumers will be able to check and have access to the unique content through the site created specifically for this campaign: www.getsomenuts.pt.
SNICKERS will be on air, until 22nd February, with the TV campaign "Get Some Nuts" which lead to the return of the "big" Mister T to the national screens.
The campaign is aligned with the brand's strategy to reinforce its brand positioning near a young and predominantly male target, always in action, that likes sports and gathering with friends, and required an almost inexhaustible energy, i.e. "Fuel Man."
No one better than the charismatic Mister T to personify the brand’s image. In fact, Mister T is the only one who has the authority to test if men are having a tough and courageous behavior, obviously with great humour and cheer.
The tough 20'' TV spot, running in the SIC and TVI channels, shows a football match between friends, in which one of the boys falls and pretends that it hurts. The Mister T emerges on the field in his inspiring tank (on the proper style of the "Soldiers of Fortune") and tells him to stop the ambush and behave like a man! In addition Mister T throws him a Snickers bar and threatens him if he catches him again in an ambush, he will know what pain really feels like!
Besides the TV spot, created and locally adapted by BBDO, the brand will be very active at the points of sale, with special displays and a new packaging, allusive to the campaign.
The consumers will be able to check and have access to the unique content through the site created specifically for this campaign: www.getsomenuts.pt.
For more information
Patrícia Ferreira
E: pferreira@grupogci.net
T: + 351 21 359 15 22
