Milan, March 27, 2009 – A qualitatively improved recipe, without artificial dyes and flavors, a low calorie content and still a great taste: these are the properties of the three ice cream bars Mars® Ice Cream, Twix® Ice Cream, and Bounty® Ice Cream.

To make the product even daintier and nutritionally appropriate, Mars Italia has reviewed the ice cream recipe, as it did for the chocolate snacks with the same name, however keeping the products’ taste unchanged. An improved recipe, without artificial dyes or flavours, combined with the low calorie content characterizing the three ice cream bars.

The properties of the new recipe are highlighted on the front of the pack with the phrase “Without artificial dyes and flavours,” thus further enriching the nutritional information already provided by the GDA (Guideline Daily Amounts) stated on the rear of the packs.

Mars® Ice Cream is a 41.8-g bar 143-calorie of milk ice cream and toffee, coated with milk chocolate frosting: to enjoy a moment of fresh pleasure any time you wish.

A biscuit wrapped in delicious ice cream, delicate caramel, and a crisp milk chocolate coating: this is Twix® Ice Cream, a 35-gr 125-calorie ice cream bar.

The range also includes the exotic Bounty® Ice Cream, a soft tropical coconut ice cream coated with crisp milk chocolate in two 20-gr 72-calorie portions: a fresh and dainty treat evoking exotic atmospheres.

Three different options for enjoying a refreshing moment rich with taste and pleasure during a relaxing break or as an after-dinner dessert.

The three ice cream bars are available in the multipack format, a market segment that turned out the best performing in 2008, with a 5% growth vs. the previous year. This growth was significantly boosted by the launch of Mars® Ice Cream, Twix® Ice Cream, and Bounty® Ice Cream multipacks.

Mars®, Twix®, and Bounty® Ice Cream, 100% sensations at each bite!

Mars Italia Press Office
Ketchum
Maja Minino, tel. +3902 62411975
Emanuela dell’Isola, tel. +3902 62411949