Key facts
- The MY M&M’S® service, which allows consumers to customize the chocolate candies with a wide range of colours and short messages, is now available in Milan.
- By visiting website www.mymms.it, online as of today, you can finally create your own M&M’S® for special occasions
- Each order for MY M&M’S offers the choice of two colours among the ten available: pink, yellow, red, green, pale blue, orange, white, blue, fuchsia, and lilac.
Milan, March 5, 2009 – The MY M&M’S® service is available today, already a huge success in the US and Europe, which allows to customize the chocolate candies with a wide range of colours and short messages!
MY M&M’S!
By visiting website www.mymms.it, online as of today, you can finally create your own M&M’S® for special occasions, to send customized messages, to celebrate memorable moments, to conquer, to communicate, to play, to have fun, and to surprise.
The ideal combination is straight from the heart: chocolate with a little bit of you!
Born from the creativity of the most innovative and original cult Brand, this is how the world’s most famous and beloved chocolate candy can be customized:
Each order for MY M&M’S offers the choice of two colours among the ten available: pink, yellow, red, green, pale blue, orange, white, blue, fuchsia, and lilac.
Second step, choose the message to customize your M&M’S®: you can write an eight-character text on two lines. Thus you can have a 16-character text on the two candies in the selected colours.
Combinations will be created where each colour will correspond to a part of the message: for example, choosing a mix of red and orange candies, you can write “I LOVE YOU” on all the red ones and “DO YOU LOVE ME?” on the orange ones, so that you can have a single message on two candies.
Or, to celebrate the wedding of your closest friends, you can indulge in a very personal message…
The mythical M is always there. It appeared for the first time on the candies in 1950 and made the brand famous all around the world.
MY M&M’S® is the new frontier of customization, bound to create a trend also in Italy. The US, France, Germany, and many other countries have welcomed with enthusiasm the most innovative, amusing, and dainty way to send a message or to reward oneself with some self-celebration!
M&M’S® will surprise Milan… stay tuned!
M&M’S® Temporary Store: March 5-26, 2009
Via Tocqueville, 11
Open all days
3.00 p.m. – 10.00 p.m.
For more information
MY M&M’S Press Office
Attila&Co.Bianca Stampacchia – Tel. +3902.34970758 – bianca.stampacchia@attila.it
Lisa Lisanti – Tel. +3902.34970504 – lisa.lisanti@attila.it
