Key facts
- “think fresh!” is the name of the new slogan at the center of FLAVIA’s new positioning to becoming a strong partner on demanding workdays.
- Thanks to FLAVIA’s patented Aroma-Frischbrüh-SystemsTM [Aroma Fresh Brew System], each drink can fully unfurl its aroma.
- FLAVIA stands for reliable technology that is easy to use, for freshly brewed drinks and maximum hygene with minimal cleaning.
- New FLAVIA fresh packs only use the finest of ingredients from the best plantations and from selected experts among coffee roasters and tea producers.
Starting in February, Flavia stands for freshness, variety, and quality more than ever. “think fresh!” is the name of the new slogan at the center of its new positioning to becoming a strong partner on demanding workdays.
“The Flavia hot beverage system is a part of the modern office lifestyle. Freshly brewed and easy to prepare, each and every variety Flavia offers becomes the ideal companion for successful work in meetings, customer dialogue, during breaks, and while working at one’s own desk” explains Thorsten Krahn, Mars Drinks’ Marketing Director.
Thanks to Flavia’s patented Aroma-Frischbrüh-SystemsTM [Aroma Fresh Brew System], each drink can fully unfurl its aroma. The 3Q-PrinzipTM [3Q-Principle] is a three-fold guarantee for high quality in selecting and preparing ingrediants. For only the finest of ingrediants from the best plantations and from selected experts among coffee roasters and tea producers will find their way into the fresh packs, where they are sealed to preserve their freshness and aroma right up until brewing.
Fresh luxury, cup-by-cup, for customers, employees, and colleagues – and all that from one reliable, efficient, and flexible system that is easy and comfortable to both use and clean. Each drink is prepared quietly and swiftly, selected rapidly using the filterpack display.
“Flavia stands for reliable technology that is easy to use, for freshly brewed drinks and maximum hygene with minimal cleaning. It’s just what you are looking for in the ideal beverage partner,” summarizes Krahn.
For more information
talkabout communications gmbh
Katrin Hilger
Balanstr. 73
81541 Munich
Tel.: +49 89 459954-20
E-Mail: khilger@talkabout.de
Photos and text available at the online press office:
http://FLAVIA.talkabout.de