Key facts
- Flavia expands product range with coffee and tea from sustainable sources
- Rainforest Alliance works to preserve living space for wild animals, protect natural resources, and provide safety and quality of life for farm workers and their families.
- 30 percent of the high quality coffee beans for Flavia rich roast, smooth roast, and Colombia come from plantations certified in accordance with to the criteria of Rainforest Alliance and their partners in the Sustainable Agriculture Network (SAN).
- Mars Drinks has launched sustainability initiatives in Malawi and Kenya for compliance with international ecological, economic, and social standards right at the origin of coffee and tea production.
- Portions of the proceeds from Flavia’s Malawi garden tea and Kenya coffee are invested back into social and economic projects in the cultivation area.
- Because of this initiative coffee quality has improved significantly, coffee production has increased more than 300 percent, and farmer income has more than tripled
Effective immediately, Flavia-brand coffee, from Mars Drinks, now not only offer incomparable indulgence, but leaves you with a good feeling as well. At least 30 percent of the high quality coffee beans for Flavia rich roast, smooth roast, and Colombia come from plantations certified in accordance with to the criteria of Rainforest Alliance and their partners in the Sustainable Agriculture Network (SAN).
In the interest of sustainability, Rainforest Alliance works to preserve living space for wild animals, protect natural resources, and provide safety and quality of life for farm workers and their families. Concretely, this means that workers are treated with respect, receive fair wages, have access to medical treatment for themselves and their families, and are provided with education.
“For many years now, Mars has place emphasis on responsibility and sustainability in its work,” summarizes Thorsten Krahn, Mars Drinks’ Marketing Director. “Values such as using environmentally friendly manufacturing and production processes play a prominent role.”
Under the name, “Brighter Tomorrow at Origin,” Mars Drinks has launched sustainability initiatives in Malawi and Kenya for compliance with international ecological, economic, and social standards right at the origin of coffee and tea production. There, the ingredients in Flavia’s Malawi garden tea and Kenya coffee are cultivated there exclusively for Mars Drinks. Portions of the proceeds from these products are invested back into social and economic projects in the cultivation areas, such as a clinic, a laboratory, farmer training programs, improved wet mill equipment and cultivation itself. The result: the coffee quality has improved significantly, coffee production has increased more than 300 percent, and farmer income has more than tripled.
In addition to working for the environment and coffee farmers, Flavia also focuses on freshness, variety, and quality in its hot beverages. Over 30 different varieties in are brewed, cup for cup, in the categories Coffee, Specialties, Cocoa Drinks, and Tea. The 3Q-PrinzipTM [3Q-Principle] is a three-fold guarantee for high quality – from ingredient selection and sealing to preparation. Freshly brewed and easy to prepare, each and every Flavia drink becomes the ideal companion through demanding workdays.
For more information
Please contact
talkabout communications gmbh
Katrin Hilger
Balanstr. 73
81541 Munich
Tel.: +49 89 459954-20
E-Mail: khilger@talkabout.de
Photos and Text available from online press office:http://FLAVIA.talkabout.de
