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Hot beverage stations for retailers

Europe & CIS |  29 January 2009

Quick and individual: It’s the little extras that win customers over
Key facts
  • Mars Drinks, a specialist in beverage systems, has brought the FLAVIA Creation 400 onto the market.
  • Flavia is a Mars Drinks brand.
  • More information on Flavia Creation 400 and beverages can be found at www.myflavia.com.
  • FLAVIA Creation 400 can prepare fresh high quality hot drinks within seconds and with little effort.
  • Mars Drinks was founded in 1955 as a manufacturer of hot beverage systems and as a subsidiary of Mars Incorporated.
  • Mars Drinks is best known for the FLAVIA and KLIX beverage systems.

Shopping is more than just purchasing, it is an aspect of one’s lifestyle. Stores also function as meeting points, and, as hotspots, they can score points by having great interior design and a special, exclusive product range. Excellent consulting alone will not create the perfect shopping experience. A little something extra is needed to set you apart – like a delicious drink tailored to the customer’s preferences, for example.

Today’s customers have become more demanding. They want to be consulted individually, comprehensively, and competently, and expect that service representatives dedicate time especially for them. This particularly applies to sectors in which valuable acquisitions are made, such as a television, jewelry, or even a new automobile. Customers expect even more: they want the feeling that they are being treated as a welcomed guest. This includes little gifts, the corresponding packaging for their purchase, and – for longer sales conversations and consultations – a fresh drink tailored to the customer’s individual wishes.

Those wishes, however, will vary. Some like to drink straight coffee, others enjoy cappuccino. Others still prefer specialties such as herbal teas, or even Indian chai tea. Until now, retailers have not been able, without great expenditures, to tailor to such a wide range of wishes and provide customers with the feeling that they are receiving a special level of hospitality.

Now, however, Mars Drinks, a specialist in beverage systems, has brought the FLAVIA Creation 400 onto the market. It prepares fresh, high quality drinks extremely quickly and with little effort. More than 30 different variations of hot drinks can be brewed, cup-by-cup, in the four categories Coffee, Tea, Wellness Tea, and Specialties – in seconds flat.

Not only will satisfied customers and successful business meetings be the order of the day for retailers, personnel will be more relaxed, as well. They will be able to focus their full concentration on customers and have the clean up done in no time – thanks to the minimal amount of cleaning needed with the FLAVIA hot beverage station. FLAVIA offers not only fresh, great tasting drinks for tea and coffee aficionados, but also especially a one-of-a-kind service atmosphere.


For more information

talkabout communications gmbh
Katrin Hilger
Balanstr. 73
81541 Munich
Tel.: +49 89 459954-20
E-Mail: khilger@talkabout.de

Photos and text available at the online press office:
http://FLAVIA.talkabout.de


PublishYear::2009 PublishMonth::January Region::Europe & CIS