This year Mars Fishcare spotted a unique consumer need for a simple filtration system for fish owners. Their goal was to invent a filter that would simplify filtration for fish owners while still providing flexibility in filtration, something which has never been achieved in the industry.
The API® nexx™ FILTER and EXTENSION is one of the most intuitive external filters to be released in the market to date. This new patented innovation is the ultimate in convenience and flexibility, offering consumers the ability to add on modules as their need or interest grows. The nexx™ FILTER is an Evolution in Filtration.
It was a stretching objective which involved years in development and a global team working together to make it a reality. The project team worked to deliver a product that is technically simple yet offers the filtration flexibility that our customers value. Instead of buying an entirely new filter, consumers can now add a module when they add more fish to a tank or upgrade to a larger tank.
“With consumers’ needs in mind, this new filter design will contribute greatly to increasing the overall experience of caring for an aquarium and fish. Nexx™’s truly innovative design delivers ease of use, flexibility and filtration efficacy which will bring peace of mind to our consumers enabling them to spend less time with their filter and more time admiring their aquarium and fish,” said Benjamin Lachaud, Global Brand Manager, Mars Fishcare North America.
The nexx™ Filter has been recognized by a number of awards –
- Truffaut Animalis Award: Golden Award for Fishkeeping Products. Chosen by store staff in one of the largest petcare stores in France.
- Petco Innovation Award: Mars Fishcare won the coveted innovation award at Petco, a leading pet specialty retailer in the US, for the NEXX filter.
- Two Pet Business Awards: The nexx won the PET BUSINESS OCTOBER issue award for Editor’s Choice Award and the 2011 Industry Recognition Award in the category of Fish Filters and Pumps for PET BUSINESS.