Mars and Cannes Lions

In 2012, Mars won Advertiser of the Year – learn more about Mars’ reaction to the award and its approach to marketing: highlights from Mars Chief Marketing Officer Bruce McColl, Mars business segment CMOs, BBDO and DDB and Philip Thomas, CEO for Cannes Lions.

At the 2014 Cannes Lions International Festival of Creativity, Mars brands continued their global innovation in creative marketing by earning 11 international awards. Mars was celebrated for its work on its New Zealand Pedigree and Australian M&M’s radio campaigns in particular, each picking up multiple Silver awards in the Radio category.

The 2014 awards recognize the creativity of global Mars campaigns across its Petcare, Chocolate and Wrigley business segments and agency partners BBDO and DDB across six markets that include Australia, Brazil, Germany, Mexico, New Zealand and the USA.

“As a company, we believe in the power of creativity and it is great that the campaigns that represent our global portfolio of favourite brands have been rewarded again in this way. This recognition is testament to our talented marketers and agency partners and the challenge we set ourselves to ensure our campaigns are cutting-edge, while ensuring the work is fun, engaging and continually advancing.”
- Bruce McColl, Chief Marketing Officer, Mars Incorporated

At the 2014 Cannes Lions, Mars brands continued their global innovation in creative marketing by earning 8 international advertising awards, including:

2014 Film Lions

2014 Film Lions
Bronze Film Lion
DDB Chicago
Skittles, "Smile"
USA
2014 Film Lions
Bronze Film Lion
DDB Chicago
Skittles,"Cloud,""Groomer,""Vet"
USA
2014 Film Lions
Bronze Film Lion
BBDO Mexico
Pedigree, "We have to talk"
Mexico

2014 Radio Lions

2014 Radio Lions
Silver Radio Lion
Colenso BBDO Auckland
Pedigree, "Talkies"
New Zealand
2014 Radio Lions
Silver Radio Lion
Colenso BBDO Auckland
Pedigree, "K9FM"
New Zealand
2014 Radio Lions
Silver Radio Lion
Colenso BBDO Melbourne
M&Ms, "Argument,""Tears,""Refill"
Australia

2014 Media Lions

2014 Media Lions
Bronze Media Lion
Clemenger BBDO Melbourne
Snickers®, "Aussie Builders"
Australia

2014 Outdoor Lions

2014 Outdoor Lions
Bronze Outdoor Lion
BBDO Mexico
Pedigree Adoption Drive, "Matilda,""Family,""Tommy"
Mexico
2014 Outdoor Lions
Bronze Outdoor Lion
AlmapBBDO São Paulo
Pedigree, "Bottle,""Stick,""Suicidal"
Brazil

2014 Press Lions

2014 Press Lions
Bronze Press Lion
BBDO Germany
Pedigree, "Norbert,""Wilson,""Sandra"
Germany
2014 Press Lions
Bronze Press Lion
BBDO New York
Snickers Bites, "Bear"
USA

To view the winning 2014 Mars submissions, please visit the Cannes Awards Archives and register here.

Mars brands: A history of innovation

Since winning its first Cannes Lion in 1990, Mars has created commercials and advertising that have won more than 100 Lions across different categories including:

  • Global Creative Marketer of the Year, 2012

  • Radio Grand Prix, SNICKERS® Hoedown Ad, 2007

  • 12 Gold

  • 34 Silver

  • 64 Bronze

  • Two Creative Effectiveness Lions

>View the complete list of awards

Since 1882, Mars has recognized the importance of advertising and marketing creativity to build household-name global brands including M&M’S®, SNICKERS®, PEDIGREE®, WHISKAS®, SKITTLES®, EXTRA®, 5, UNCLE BEN’S® and more. Mars now includes six business segments and operates across 74 countries worldwide.

“Mars’s creative and skilful approach to the brand communication of its diverse product portfolio has been rewarded at Cannes for many years,” says Philip Thomas, Cannes Lions CEO. “Lions have been won for work from countries as diverse as France, the USA, the UK, Brazil, South Africa, Portugal, Chile, and many more – a testament to a company which truly embraces creativity and demands outstanding work from its agencies.”

About the Cannes Lions

The International Festival of Creativity, also known as the Cannes Lions, is the world's leading celebration of creativity in communications. More than 28,000 global entries are showcased and judged every June in Cannes, France.

Winning companies receive the highly coveted Lion trophy honouring work in diverse advertising and communications categories. The festival is also a global meeting place for advertisers, advertising and communication professionals. Delegates from 95 countries attend exhibitions, screenings, seminars, workshops and master classes.

More information about the awards can be found at www.canneslions.com

Mars Makes Top 25 in World's Best Multinational Workplaces

Most popular
mars.com:press center:news:cannes lions awards