Today, sugar-free gum is one of the few food categories able to make health claims under the European Food Safety Authority (EFSA) claims regulation.
This landmark opinion allows Wrigley to communicate the oral-care benefits of chewing to consumers and professionals and, ultimately, makes a positive impact on the oral health of our global community.
Wrigley pioneered much of the research that’s been critical in establishing gum’s role in the oral-care routine, which played a significant part in the positive regulation. In the 1980s, Wrigley led ground-breaking research proving that chewing gum stimulates saliva production; followed by studies in the 1990s validating its role in cavity reduction. Nearly 100 other independent studies have helped pave the way for broad acceptance of chewing gum in the oral-care arena. This is evidenced not only by the recent EFSA opinions but also the recognition of the FDI World Dental Federation and endorsements of leading dental associations in more than 15 countries.
We share this information with consumers and professionals through the Wrigley Oral Healthcare program, which operates in 47 countries around the world, and with political leaders through tailored efforts, such as a recent oral-care forum at the European Parliament. Learn more about the oral-care benefits of chewing here [link to Health and Nutrition/Wrigley].